Is Nulo Wet Dog Food profitable to sell on Amazon United States?

Flapen scores Nulo Wet Dog Food 63 out of 100 on Amazon United States, a Maybe. Shoppers spend $1.5M a year across 38 tracked products. 3 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +15.2% in the last 90 days.

How competitive is the Nulo Wet Dog Food niche on Amazon United States?

3 brands and 37 sellers compete in Nulo Wet Dog Food on Amazon United States. The top 5 Nulo Wet Dog Food products take 40% of clicks, and the top 5 brands take 100%.

When does demand for Nulo Wet Dog Food peak?

Search demand for Nulo Wet Dog Food on Amazon United States peaks in Jul, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Nulo Wet Dog Food niche?

Nulo Wet Dog Food sells for $35.49 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $12.65 to $84.34. The average product has 2,964 reviews, the count a new listing must catch up to.

Nulo Wet Dog Food

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Nulo Wet Dog Food is a Maybe.

Flapen Score: 63
63 / 100Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 51
Market size: $1.5M/yr399K searches / yr
90-day growth: +15.2%search demand this quarter
Competition: 40%top-5 click share · 3 brands · 37 sellers

Flapen Score

Nulo Wet Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Nulo Wet Dog Food is stronger. Inside it, weaker.

63Maybe

This niche Category average

See the method

Market

The Nulo Wet Dog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Nulo Wet Dog Food 399K times last year and spent an estimated $1.5M. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months: 399K
Growth, 90 days vs prior 90: +15.2%
Conversion, latest week: 10.5%
Market size, estimated: $1.5Ma year
Peak month: July1.9× the quietest month
Top search term: nulo dog food192K searches a year

02 · Price

A sale here is worth $35.49.

Listings sell for $35.49 on average, from $12.65 to $84.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $35.49 that is $27K to $35K a year per listing.

Average price: $35.49inside the $15 to $100 sweet spot
Price range: $12.65–$84.34
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 30K–40K
Units per listing a year: 750–1,000
Revenue per listing a year: $27K–$35K
Returns: 0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #218 within Food. It carries 2,964 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #218in Food
Average rating: 4.59 starsAmazon United States average 4.42 stars
Average reviews: 2,964per listing
Listings tracked: 38

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 80 months

Products

Top Nulo Wet Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

Brand 163%
Brand 222%
Brand 315%
Open — no brand owns it (0%)

Demand

Nulo Wet Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Nulo Wet Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

nulo dog food192K/yr +5.8%6.5% conv.
nulo wet dog food45K/yr +22.1%7.8% conv.
pedigree pouches24K/yr +102.7%14.1% conv.
dog food toppers wet30K/yr -2.8%2.6% conv.
blue buffalo toppers for dogs17K/yr +3.7%15.6% conv.
pedigree dog food wet pouches14K/yr +30.2%7.3% conv.
pedigree pouches wet dog food9K/yr +27.3%7.0% conv.
pedigree wet dog food pouches7K/yr +100.7%12.3% conv.
blue buffalo toppers9K/yr +3.5%14.3% conv.
blue buffalo dog food toppers9K/yr -3.3%13.7% conv.

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FAQ

Common Nulo Wet Dog Food questions

Answered from the same tracked data.

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