Nulo Wet Dog Food

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

399K

Growth, 90 days vs prior 90

+15.2%

Conversion, latest week

10.5%

Market size, estimated

$1.5Ma year

Peak month

July1.9× the quietest month

Top search term

nulo dog food192K searches a year

Listings sell for $35.49 on average, from $12.65 to $84.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $35.49 that is $27K to $35K a year per listing.

Average price

$35.49inside the $15 to $100 sweet spot

Price range

$12.65–$84.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$27K–$35K

Returns

0.0%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #218 within Food. It carries 2,964 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#218in Food

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

2,964per listing

Listings tracked

38

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

80 months