novapaw pee pad with pheromones
Worth a lookShows demand growing +236.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+236.9%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Price range
Incredible$15.35–$34.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.66avg listing price — sweet spot $15–$100
Review moat
Great307.53avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 17K searches
According to Flapen's Amazon United States niche tracking, novapaw pee pad with pheromones is a $16K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
novapaw pee pad with pheromones market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $17K–$23K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 100%
- Out of stock
- 22.7%
- Avg brand age
- 24 months
- Avg seller age
- 213 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13
Sellers
17
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
23%
- FREEZE2TRIM17%
- Comasua14%
- kovziorx13%
- Eqexutir11%
- Generic11%
- PUPIBOO10%
Top novapaw pee pad with pheromones search terms
- novapaw pee pad with pheromones9K/yr
- nova paw pup pad with pheromones5K/yr
- furthrive pads with pheromones3K/yr
Top novapaw pee pad with pheromones products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Furthrive Washable Pee Pads for Dogs with Pheromone Attraction Reusable Puppy Pads Waterproof Non-Slip Training Pad 31.25 27.25 in Pet-Friendly for Crates Apartments Puppy Supplies (One Unit)
FREEZE2TRIM$34.474.0★172 rev
Puppy Pee Pads with Pheromones Forever Pad Washable Pee Pads for Dogs Reusable Dog Pee Pads Waterproof and Leak-Proof Non-Slip Base Training Pad Suitable for Home(Gray XS:11.8*11.8in)
Comasua$16.824.0★24 rev
PUPIBOO Washable Pee Pads for Dogs and Cats - Super Absorbent Reusable Puppy Training Pads - 100% Waterproof Leak-Proof & Non-Slip Whelping Pads for Pet Housebreaking
PUPIBOO$27.794.6★5,400 rev
Puppy Pads with Pheromones Washable Puppy Pee Pads for Dogs Reusable Puppy Pads Washable for Dogs & Cats Washable Durable Leak-Proof & Anti-Slip Pet Training Pads for Home & Trave
Eqexutir$20.952.2★4 rev
Washable Pee Pads for Dogs 2 Pack Puppy Pads with Pheromones 2026 Upgraded PuppyPad 36 x 36 Waterproof Non-Slip Reusable Puppy Pad with Fast Absorbent Leakproof Whelping Pads for Pet Housebreaking
YOSEPATI$23.663.7★430 rev
Newest
by launch datePuppy Pads with Pheromones Washable Puppy Pee Pads for Dogs Reusable Puppy Pads Washable for Dogs & Cats Washable Durable Leak-Proof & Anti-Slip Pet Training Pads for Home & Trave
Eqexutir$21.0114 rev
Puppy Pads with Pheromones Washable Puppy Pee Pads for Dogs Reusable Puppy Pads Washable for Dogs & Cats Washable Durable Leak-Proof & Anti-Slip Pet Training Pads for Home & Trave
Eqexutir$20.954 rev
Puppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)
kovziorx$15.4214 rev
Puppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)
kovziorx$20.4714 rev
2PC Puppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)
kovziorx$25.3614 rev
Trending
90-day click momentumPuppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)
kovziorx$20.474.3★
Puppy Pads with Pheromones Washable Puppy Pee Pads for Dogs Reusable Puppy Pads Washable for Dogs & Cats Washable Durable Leak-Proof & Anti-Slip Pet Training Pads for Home & Trave
Eqexutir$21.014.5★
Puppy Pee Pads with Pheromones Non-Slip Leakproof Dog Pee Mat Washable Reusable Puppy Training Pads Odor Resistant Absorbent Pad for Dogs and Cats (S: 15.7 23.6)
Generic$19.844.5★
2Pack Washable Pee Pads for Dogs Reusable Puppy Pads Pet Training Pads with Activated Carbon Pheromone Attraction Targets Waterproof & Non-Slip Dog Pee Pads for Housebreaking (18x24)
VTOPVMAX$16.004.8★
Puppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)
kovziorx$20.734.3★
What buyers say about novapaw pee pad with pheromones
What buyers praise and complain about, mined from review topics.What buyers love
“seem well made”
“keep everything clean”
“Absorbency is fantastic”
“PERFECT SIZE”
“does a great job preventing leaks”
“the design is actually cute”
“beautiful and durable”
“Works very well as advertised”
“I love the grips on the bottom”
“Good deal to me”
What buyers complain about
“It didnt work for my dog”
“But disposable pads just got to be too expensive”
“Poor quality”
“It doesn't quite fit the kennel”
“Smelly”
“Not absorbent”
“They are not thick enough”
“it doesn't soak in”
“PRODUCT DID NOT WORK AS PROMISED”
“Not leak proof”
Top return reasons
Common questions
- Is novapaw pee pad with pheromones profitable to sell on Amazon United States?
- The niche generates $16K/yr across 30 tracked products. 3 of 27 products launched in the last 360 days are still selling. 90-day search growth is +236.9%. Flapen's verdict: Worth a look (66/100).
- How competitive is the novapaw pee pad with pheromones niche?
- 13 brands and 17 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in novapaw pee pad with pheromones?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 2.0%.
- What does it cost to enter the novapaw pee pad with pheromones niche?
- Listings span $15.35–$34.47; the average listing price is $22.66 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.