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Non Clumping Cat Litter

Pass

Non Clumping Cat Litter scores 66 out of 100, a Pass. Shoppers spend an estimated $386K a year here, search demand grew +22.8% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
66
66 / 100
Top 4% of 3,978 Pet Supplies niches · +15 vs the category median of 51
Market size
$386K/yr359K searches / yr
90-day growth
+22.8%search demand this quarter
Competition
37%top-5 click share · 23 brands · 163 sellers

Flapen Score

Non Clumping Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Non Clumping Cat Litter is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Non Clumping Cat Litter market on Amazon at a glance

Shoppers on Amazon United States searched for Non Clumping Cat Litter 359K times last year and spent an estimated $386K. The top 5 brands take 60% of clicks. Demand peaks in Feb. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $386K a year.

Searches, last 12 months
359K
Growth, 90 days vs prior 90
+22.8%
Conversion, latest week
6.1%
Market size, estimated
$386Ka year
Peak month
February3.2× the quietest month
Top search term
non clumping cat litter143K searches a year

02 · Price

A sale here is worth $17.67.

Listings sell for $17.67 on average, from $5.42 to $37.93. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $17.67 that is $9K to $13K a year per listing.

Average price
$17.67inside the $15 to $100 sweet spot
Price range
$5.42–$37.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #190 within Litter & Housebreaking. It carries 11,713 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
69%
Out of stock, average day
1.6%
Average rank
#190in Litter & Housebreaking
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
11,713per listing
Listings tracked
48

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
71 months

Products

Top Non Clumping Cat Litter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

163

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

37%

Top 20: 82%

Open market

34%

  • Brand 121%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Non Clumping Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 3.2×

Search terms

Top Non Clumping Cat Litter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • non clumping cat litter143K/yr
  • cat litter non clumping65K/yr
  • non clumping cat litter for kittens29K/yr
  • fresh step non clumping cat litter20K/yr
  • non clumping litter16K/yr
  • kitty litter non clumping12K/yr
  • kitten litter non clumping5K/yr
  • non-clumping cat litter9K/yr
  • non clumping clay cat litter6K/yr
  • non clumping kitten litter4K/yr

Reviews and returns

What reviews say buyers love and hate about Non Clumping Cat Litter

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
30%of negative reviews mention “Smell”
0.2%of orders come back
“Strong smell”
A buyer, on “Smell”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Non Clumping Cat Litter questions

Answered from the same tracked data.