Non Clumping Cat Litter
PassNon Clumping Cat Litter scores 66 out of 100, a Pass. Shoppers spend an estimated $386K a year here, search demand grew +22.8% this quarter, and an estimated 0.2% of orders come back.
- Flapen Score
- 66 / 100Top 4% of 3,978 Pet Supplies niches · +15 vs the category median of 5166
- Market size
- $386K/yr359K searches / yr
- 90-day growth
- +22.8%search demand this quarter
- Competition
- 37%top-5 click share · 23 brands · 163 sellers
Flapen Score
Non Clumping Cat Litter against its category
The dotted line is the Pet Supplies average. Past it, Non Clumping Cat Litter is stronger. Inside it, weaker.
Market
The Non Clumping Cat Litter market on Amazon at a glance
Shoppers on Amazon United States searched for Non Clumping Cat Litter 359K times last year and spent an estimated $386K. The top 5 brands take 60% of clicks. Demand peaks in Feb. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $386K a year.
- Searches, last 12 months
- 359K
- Growth, 90 days vs prior 90
- +22.8%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $386Ka year
- Peak month
- February3.2× the quietest month
- Top search term
- non clumping cat litter143K searches a year
02 · Price
A sale here is worth $17.67.
Listings sell for $17.67 on average, from $5.42 to $37.93. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $17.67 that is $9K to $13K a year per listing.
- Average price
- $17.67inside the $15 to $100 sweet spot
- Price range
- $5.42–$37.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$13K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #190 within Litter & Housebreaking. It carries 11,713 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 69%
- Out of stock, average day
- 1.6%
- Average rank
- #190in Litter & Housebreaking
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 11,713per listing
- Listings tracked
- 48
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Non Clumping Cat Litter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Purina Tidy Cats Non Clumping Cat Litter 24/7 Performance Multi Cat Litter Odor Control Formula - 20 lb. Bag
- Price
- $6.73
- Rating
- 4.5/5
- Reviews
- 1,673
- Age
- 21y ago

Purina Tidy Cat Non Clumping Cat Litter 24/7 Performance Multi Cat Litter Odor Control Formula - 20 lb. Bag
- Price
- $21.61
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago

PetSafe ScoopFree Premium Natural Cat Litter 100% Natural Non-Clumping Cat Litter 30+ Day Odor Control No Chemicals Additives Dyes or Fragrances Use with Any Litter Box (8 lb Bag)
- Price
- $15.83
- Rating
- 3.8/5
- Reviews
- 250
- Age
- 2y ago

Fresh Step Non Clumping Cat Litter With Febreze Freshness With 7-Day Odor Control 7 lb. Bag
- Price
- $14.02
- Rating
- 4.5/5
- Reviews
- 322
- Age
- 16y ago

Purina Tidy Cats Tidy Care Alert Cat Health Monitoring Non Clumping Cat Litter with Silica Crystals - 8 Pound (Pack of 1)
- Price
- $19.16
- Rating
- 4.4/5
- Reviews
- 2,839
- Age
- 3y ago
Trending
estimated 90-day click momentum
Cat Litter Non Clumping 20 lb Bag 24 * 7 Odor Control Formula for Multi Cat Homes
- Price
- $21.31
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

24/7 Non-Clumping Cat Litter Clean Linen Scent Odor Control Formula 30 lb Bag
- Price
- $13.64
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 3mo ago

24/7 Non-Clumping Cat Litter Clean Linen Scent Odor Control Formula 30 lb Bag
- Price
- $13.41
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Feline Pine Platinum Non-Clumping Cat Litter 17lb.
- Price
- $19.97
- Rating
- 4.3/5
- Reviews
- 10,653
- Age
- 4mo ago

So Phresh by Petco Pine Pellet Non-Clumping Cat Litter 20 lbs.
- Price
- $11.45
- Rating
- 4.4/5
- Reviews
- 465
- Age
- 2y ago
Newest
by launch date
24/7 Non-Clumping Cat Litter Clean Linen Scent Odor Control Formula 30 lb Bag
- Price
- $13.41
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Cat Litter Non Clumping 20 lb Bag 24 * 7 Odor Control Formula for Multi Cat Homes
- Price
- $21.31
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

24/7 Non-Clumping Cat Litter Clean Linen Scent Odor Control Formula 30 lb Bag
- Price
- $13.64
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 3mo ago

Feline Pine Platinum Non-Clumping Cat Litter 17lb.
- Price
- $19.97
- Rating
- 4.3/5
- Reviews
- 10,653
- Age
- 4mo ago

Purina Tidy Cat Non Clumping Cat Litter 24/7 Performance Multi Cat Litter Odor Control Formula - 20 lb. Bag
- Price
- $21.61
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
23 rising
Sellers
163
Est. top-5 brand share
60%
Top 20: 99%
Est. top-5 click share
37%
Top 20: 82%
Open market
34%
- Fresh Step21%
- Purina Tidy Cats12%
- Tidy Cats10%
- PetSafe9%
- Purina Tidy Cat8%
- Fresh News6%
Demand
Non Clumping Cat Litter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 3.2×
Search terms
Top Non Clumping Cat Litter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- non clumping cat litter143K/yr
- cat litter non clumping65K/yr
- non clumping cat litter for kittens29K/yr
- fresh step non clumping cat litter20K/yr
- non clumping litter16K/yr
- kitty litter non clumping12K/yr
- kitten litter non clumping5K/yr
- non-clumping cat litter9K/yr
- non clumping clay cat litter6K/yr
- non clumping kitten litter4K/yr
Reviews and returns
What reviews say buyers love and hate about Non Clumping Cat Litter
We read the reviews and the return reasons for every product selling here.
“Strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Non Clumping Cat Litter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









