Skip to content

No Pull Leash

Fail

The top 5 brands take 100% of clicks, so No Pull Leash is a Fail.

Flapen Score
33
33 / 100
Ranks 3,774 of 3,978 Pet Supplies niches · −18 vs the category median of 51
Market size
$116K/yr279K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
65%top-5 click share · 3 brands · 24 sellers

Flapen Score

No Pull Leash against its category

The dotted line is the Pet Supplies average. Past it, No Pull Leash is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The No Pull Leash market on Amazon at a glance

Shoppers on Amazon United States searched for No Pull Leash 279K times last year and spent an estimated $116K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
2.0%
Market size, estimated
$116Ka year
Peak month
October1.6× the quietest month
Top search term
easy walk dog harness188K searches a year

02 · Price

A sale here is worth $20.53.

Listings sell for $20.53 on average, from $16.01 to $26.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $20.53 that is $5K to $10K a year per listing.

Average price
$20.53inside the $15 to $100 sweet spot
Price range
$16.01–$26.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
12.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Collars, Harnesses & Leashes. It carries 37,170 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4in Collars, Harnesses & Leashes
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
37,170per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top No Pull Leash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 210%
  • Brand 32%

Demand

No Pull Leash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top No Pull Leash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easy walk dog harness188K/yr
  • easy walk harness35K/yr
  • ez walk dog harness17K/yr
  • easy walk13K/yr
  • easy walk harness for dogs14K/yr
  • easy walk no pull dog harness7K/yr
  • easy walker3K/yr
  • ez walker no pull dog harness1K/yr

Reviews and returns

What reviews say buyers love and hate about No Pull Leash

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Durability”
12.9%of orders come back
“Didnt last a week”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common No Pull Leash questions

Answered from the same tracked data.