No Pull Dog Collar

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months

164K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

3.8%

Market size, estimated

$88Ka year

Peak month

September2.0× the quietest month

Top search term

choke chain for dogs36K searches a year

Listings sell for $14.00 on average, from $3.51 to $35.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $14.00 that is $1K to $4K a year per listing.

Average price

$14.00under the $15 to $100 sweet spot

Price range

$3.51–$35.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

6.5%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Collars, Harnesses & Leashes. It carries 6,311 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#52in Collars, Harnesses & Leashes

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

6,311per listing

Listings tracked

61

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months