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No Dog Level

Fail

The top 5 brands take 100% of clicks, so No Dog Level is a Fail.

Flapen Score
40
40 / 100
Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 51
Market size
$92K/yr39K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
76%top-5 click share · 5 brands · 34 sellers

Flapen Score

No Dog Level against its category

The dotted line is the Pet Supplies average. Past it, No Dog Level is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The No Dog Level market on Amazon at a glance

Shoppers on Amazon United States searched for No Dog Level 39K times last year and spent an estimated $92K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
8.5%
Market size, estimated
$92Ka year
Top search term
no dog level34K searches a year

02 · Price

A sale here is worth $27.49.

Listings sell for $27.49 on average, from $9.08 to $42.77. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $27.49 that is $3K to $7K a year per listing.

Average price
$27.49inside the $15 to $100 sweet spot
Price range
$9.08–$42.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #645 within Collars, Harnesses & Leashes. It carries 1,883 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#645in Collars, Harnesses & Leashes
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
1,883per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top No Dog Level products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 235%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Open — no brand owns it (0%)

Demand

No Dog Level search demand

Weekly searches over the year. Pick a range.

900700Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about No Dog Level

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Measurement/Reading Accuracy”
1.0%of orders come back
“My only issue was I needed to go through the complicated calibration process to get it to Zero”
A buyer, on “Measurement/Reading Accuracy”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common No Dog Level questions

Answered from the same tracked data.