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Natures Paw Liquid Collagen

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 90% of clicks, so Natures Paw Liquid Collagen is a Maybe.

Flapen Score
60
60 / 100
Top 14% of 3,978 Pet Supplies niches · +9 vs the category median of 51
Market size
$61K/yr25K searches / yr
90-day growth
+147.3%search demand this quarter
Competition
90%top-5 click share · 7 brands · 13 sellers

Flapen Score

Natures Paw Liquid Collagen against its category

The dotted line is the Pet Supplies average. Past it, Natures Paw Liquid Collagen is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natures Paw Liquid Collagen market on Amazon at a glance

Shoppers on Amazon United States searched for Natures Paw Liquid Collagen 25K times last year and spent an estimated $61K. The top 5 brands take 94% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +147.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+147.3%
Conversion, latest week
9.4%
Market size, estimated
$61Ka year
Top search term
natures paw liquid collagen for dogs11K searches a year

02 · Price

A sale here is worth $25.90.

Listings sell for $25.90 on average, from $13.90 to $39.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $25.90 that is $3K to $6K a year per listing.

Average price
$25.90inside the $15 to $100 sweet spot
Price range
$13.90–$39.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #432 within Health Supplies. It carries 821 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
17.9%
Average rank
#432in Health Supplies
Average rating
4.01 starsAmazon United States average 4.42 stars
Average reviews
821per listing
Listings tracked
8

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Natures Paw Liquid Collagen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

7

Sellers

13

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

3%

  • Brand 149%
  • Brand 220%
  • Brand 312%
  • Brand 410%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Natures Paw Liquid Collagen search demand

Weekly searches over the year. Pick a range.

2K1KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Natures Paw Liquid Collagen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natures paw liquid collagen for dogs11K/yr
  • natures paw liquid collagen7K/yr
  • natures paw5K/yr
  • natures paw collagen3K/yr

Reviews and returns

What reviews say buyers love and hate about Natures Paw Liquid Collagen

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“For itchy skin”
A buyer, on “Allergies”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Natures Paw Liquid Collagen questions

Answered from the same tracked data.