natural fly spray for horses
Worth a lookShows demand growing +274.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+274.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$47.93avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,054.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$15.28–$230.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$63K$63K/yr · 11K searches
According to Flapen's Amazon United States niche tracking, natural fly spray for horses is a $63K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
natural fly spray for horses market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $48K–$60K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 12.1%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 77%
- Out of stock
- 3.0%
- Avg brand age
- 98 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
79
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
43%
Top 20: 90%
Open market
11%
- Farnam48%
- Absorbine22%
- Pyranha6%
- UltraCruz5%
- SmartEquine4%
- GORDON'S3%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — +274.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 29.1×
Top natural fly spray for horses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Farnam Repel-X pe Concentrated Fly Spray for Horses Just Add Water 16 Ounces
Farnam$19.364.5★1,399 rev
Absorbine UltraShield Green All-Natural Fly & Insect Repellent for Horses & Dogs Essential Oils Repel & Control 32oz Spray Bottle
Absorbine$23.404.4★1,027 rev
Farnam Natures Defense Concentrate Water-Based Botanical Fly Repellent Spray for Horses Ideal for Sensitive Skin 32 oz
Farnam$24.794.3★265 rev
UltraCruz Equine Natural Fly and Tick Spray for Horses 1 Gallon Refill
UltraCruz$26.034.3★23 rev
Equicare Flysect Super-C Fly Control Concentrate for Horses Mix with Water 32 Ounces One Quart
Farnam$41.404.6★100 rev
Newest
by launch date
EQUIDERMA The Original Aloe Herbal Horse Spray 32oz All-Natural Formula with Aloe & Essential Oils Eco-Safe Protection No Residue Fresh Herbal Scent
EQUIDERMA$35.288 rev
Formula 707 Fly Deny Spray for Horses & Ponies Sweat-Resistant 14-Day Protection from Flies Gnats & Mosquitoes Repels and Kills 32 Oz
Formula 707$26.48185 rev
SmartEquine OutSmart Fly Spray 1 Gallon
SmartEquine$60.2447 rev
Direct Action Company DAC Equine and Livestock Citronella Spray 128fl oz
dac Vitamins and Minerals$59.9028 rev
Absorbine UltraShield EX Combo 32oz Sprayer + 128oz Refill Insecticide Kills & Repels Flies Mosquitoes Ticks Fleas Lice Use on Horses Dogs Premises
Absorbine$99.6076 rev
Trending
90-day click momentumDirect Action Company DAC Equine and Livestock Citronella Spray 128fl oz
dac Vitamins and Minerals$59.904.9★
EQUIDERMA The Original Aloe Herbal Horse Spray 32oz All-Natural Formula with Aloe & Essential Oils Eco-Safe Protection No Residue Fresh Herbal Scent
EQUIDERMA$35.285.0★
Bug Soother Natural Insect Repellent DEET-Free Outdoor Spray 1 Gallon
Bug Soother$69.534.6★
Absorbine UltraShield EX 32oz Sprayer Insecticide Kills & Repels Flies Mosquitoes Ticks Fleas Lice Use on Horses Dogs Premises
Absorbine$26.634.6★
UltraCruz Equine Natural Fly and Tick Spray for Horses 1 Gallon Refill
UltraCruz$26.034.3★
What buyers say about natural fly spray for horses
What buyers praise and complain about, mined from review topics.What buyers love
“Love this spray”
“Great value for a worthy product”
“Nice Smell”
“Excellent product and easy to use”
“easy to use”
“Lasts”
“Dead bugs”
“doesnt cause any sort of skin irritation or hives like some of the others do”
“It has good knock down power”
“First bottle worked well in the beginning”
What buyers complain about
“Not Working”
“No good results with spray”
“Not worth the money”
“Doesnt last”
“one was leaking int the box”
“Causes blistering”
“Very mid”
“Mild scent”
“the product cannot be used properly”
“I'm really disappointed that it's not pointed out in the advertisement”
Top return reasons
Common questions
- Is natural fly spray for horses profitable to sell on Amazon United States?
- The niche generates $63K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +274.3%. Flapen's verdict: Worth a look (65/100).
- How competitive is the natural fly spray for horses niche?
- 13 brands and 79 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in natural fly spray for horses?
- Top complaints mined from reviews: Functionality-Overall, Spray/Flow, Value For Money. The return rate is 0.4%.
- When does demand for natural fly spray for horses peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 29.1× the quietest.
- What does it cost to enter the natural fly spray for horses niche?
- Listings span $15.28–$230.95; the average listing price is $47.93 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.