Natural Fly Spray for Horses
PassNatural Fly Spray for Horses scores 65 out of 100, a Pass. Shoppers spend an estimated $63K a year here, search demand grew +274.3% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 65 / 100Top 5% of 3,978 Pet Supplies niches · +14 vs the category median of 5165
- Market size
- $63K/yr11K searches / yr
- 90-day growth
- +274.3%search demand this quarter
- Competition
- 43%top-5 click share · 13 brands · 79 sellers
Flapen Score
Natural Fly Spray for Horses against its category
The dotted line is the Pet Supplies average. Past it, Natural Fly Spray for Horses is stronger. Inside it, weaker.
Market
The Natural Fly Spray for Horses market on Amazon at a glance
Shoppers on Amazon United States searched for Natural Fly Spray for Horses 11K times last year and spent an estimated $63K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 12.1% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +274.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- +274.3%
- Conversion, latest week
- 12.1%
- Market size, estimated
- $63Ka year
- Peak month
- June29.1× the quietest month
- Top search term
- natural fly spray for horses6K searches a year
02 · Price
A sale here is worth $47.93.
Listings sell for $47.93 on average, from $15.28 to $230.95. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $47.93 that is $0 to $5K a year per listing.
- Average price
- $47.93inside the $15 to $100 sweet spot
- Price range
- $15.28–$230.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #52 within Horses. It carries 1,054 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 97%
- Out of stock, average day
- 3.0%
- Average rank
- #52in Horses
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,054per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 98 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 98 months
Products
Top Natural Fly Spray for Horses products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Farnam Repel-X pe Concentrated Fly Spray for Horses Just Add Water 16 Ounces
- Price
- $19.36
- Rating
- 4.5/5
- Reviews
- 1,399
- Age
- 19y ago

Absorbine UltraShield Green All-Natural Fly & Insect Repellent for Horses & Dogs Essential Oils Repel & Control 32oz Spray Bottle
- Price
- $23.40
- Rating
- 4.4/5
- Reviews
- 1,027
- Age
- 16y ago

Farnam Natures Defense Concentrate Water-Based Botanical Fly Repellent Spray for Horses Ideal for Sensitive Skin 32 oz
- Price
- $24.79
- Rating
- 4.3/5
- Reviews
- 265
- Age
- 19y ago

UltraCruz Equine Natural Fly and Tick Spray for Horses 1 Gallon Refill
- Price
- $26.03
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 8y ago

Equicare Flysect Super-C Fly Control Concentrate for Horses Mix with Water 32 Ounces One Quart
- Price
- $41.40
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 17y ago
Trending
estimated 90-day click momentum
EQUIDERMA The Original Aloe Herbal Horse Spray 32oz All-Natural Formula with Aloe & Essential Oils Eco-Safe Protection No Residue Fresh Herbal Scent
- Price
- $35.28
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 8mo ago

Absorbine UltraShield EX 32oz Sprayer Insecticide Kills & Repels Flies Mosquitoes Ticks Fleas Lice Use on Horses Dogs Premises
- Price
- $26.63
- Rating
- 4.6/5
- Reviews
- 2,301
- Age
- 17y ago

UltraCruz Equine Natural Fly and Tick Spray for Horses 1 Gallon Refill
- Price
- $26.03
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 8y ago

Absorbine UltraShield Green All-Natural Fly & Insect Repellent for Horses & Dogs Essential Oils Repel & Control 32oz Spray Bottle
- Price
- $23.40
- Rating
- 4.4/5
- Reviews
- 1,027
- Age
- 16y ago

Formula 707 Fly Deny Spray for Horses & Ponies Sweat-Resistant 14-Day Protection from Flies Gnats & Mosquitoes Repels and Kills 32 Oz
- Price
- $26.48
- Rating
- 4.1/5
- Reviews
- 185
- Age
- 1y ago
Newest
by launch date
EQUIDERMA The Original Aloe Herbal Horse Spray 32oz All-Natural Formula with Aloe & Essential Oils Eco-Safe Protection No Residue Fresh Herbal Scent
- Price
- $35.28
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 8mo ago

Formula 707 Fly Deny Spray for Horses & Ponies Sweat-Resistant 14-Day Protection from Flies Gnats & Mosquitoes Repels and Kills 32 Oz
- Price
- $26.48
- Rating
- 4.1/5
- Reviews
- 185
- Age
- 1y ago

SmartEquine OutSmart Fly Spray 1 Gallon
- Price
- $60.24
- Rating
- 3.5/5
- Reviews
- 47
- Age
- 2y ago

ALZOO Plant Based Fly and Tick Horse Spray Helps Repel Mosquitoes Horseflies & Ticks Plant-Based Active Ingredients 32 Fl. Oz. Spray Bottle
- Price
- $20.22
- Rating
- 3.8/5
- Reviews
- 75
- Age
- 4y ago

UltraCruz Equine Natural Fly and Tick Spray for Horses 1 Gallon Refill
- Price
- $26.03
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
79
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 90%
Open market
11%
- Farnam48%
- Absorbine22%
- Pyranha6%
- UltraCruz5%
- SmartEquine4%
- GORDON'S3%
- Open — no brand owns it (7 brands, 11%)
Demand
Natural Fly Spray for Horses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 29.1×
Reviews and returns
What reviews say buyers love and hate about Natural Fly Spray for Horses
We read the reviews and the return reasons for every product selling here.
“Not Working”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Natural Fly Spray for Horses questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









