Natural Dog Shampoo

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $557K a year.

Searches, last 12 months

302K

Growth, 90 days vs prior 90

+8.8%

Conversion, latest week

15.4%

Market size, estimated

$557Ka year

Peak month

August1.2× the quietest month

Top search term

burts bees dog shampoo107K searches a year

Listings sell for $11.98 on average, from $6.74 to $21.17. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $11.98 that is $30K to $36K a year per listing.

Average price

$11.98under the $15 to $100 sweet spot

Price range

$6.74–$21.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

$30K–$36K

Returns

0.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Grooming. It carries 13,494 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#34in Grooming

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

13,494per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

72 months