Skip to content

Native Gut

Fail

Demand is soft, at -58.8% this quarter, so Native Gut is a Fail.

Flapen Score
35
35 / 100
Ranks 3,698 of 3,978 Pet Supplies niches · −16 vs the category median of 51
Market size
$125K/yr37K searches / yr
90-day growth
-58.8%search demand this quarter
Competition
97%top-5 click share · 4 brands · 4 sellers

Flapen Score

Native Gut against its category

The dotted line is the Pet Supplies average. Past it, Native Gut is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Native Gut market on Amazon at a glance

Shoppers on Amazon United States searched for Native Gut 37K times last year and spent an estimated $125K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -58.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-58.8%
Conversion, latest week
2.6%
Market size, estimated
$125Ka year
Top search term
native gut for dogs13K searches a year

02 · Price

A sale here is worth $129.37.

Listings sell for $129.37 on average, from $27.26 to $292.42. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $129.37 that is $13K to $32K a year per listing.

Average price
$129.37above the $15 to $100 sweet spot
Price range
$27.26–$292.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$13K–$32K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #138 within Health Supplies. It carries 1,226 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
33%
Out of stock, average day
13.5%
Average rank
#138in Health Supplies
Average rating
3.93 starsAmazon United States average 4.42 stars
Average reviews
1,226per listing
Listings tracked
6

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Native Gut products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 216%
  • Brand 35%
  • Brand 44%

Demand

Native Gut search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Native Gut search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • native gut for dogs13K/yr
  • native gut17K/yr
  • native gut health for dogs3K/yr
  • native gut well for dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Native Gut

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Just wish it was a bit cheaper”
A buyer, on “Value For Money”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Native Gut questions

Answered from the same tracked data.