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Muttluks Dog Boots

Fail

Demand is soft, at -85.9% this quarter, so Muttluks Dog Boots is a Fail.

Flapen Score
32
32 / 100
Ranks 3,807 of 3,978 Pet Supplies niches · −19 vs the category median of 51
Market size
$59K/yr238K searches / yr
90-day growth
-85.9%search demand this quarter
Competition
52%top-5 click share · 6 brands · 20 sellers

Flapen Score

Muttluks Dog Boots against its category

The dotted line is the Pet Supplies average. Past it, Muttluks Dog Boots is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muttluks Dog Boots market on Amazon at a glance

Shoppers on Amazon United States searched for Muttluks Dog Boots 238K times last year and spent an estimated $59K. The top 5 brands take 99% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -85.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-85.9%
Conversion, latest week
0.6%
Market size, estimated
$59Ka year
Top search term
canada pooch92K searches a year

02 · Price

A sale here is worth $41.36.

Listings sell for $41.36 on average, from $21.46 to $64.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $41.36 that is $0 to $4K a year per listing.

Average price
$41.36inside the $15 to $100 sweet spot
Price range
$21.46–$64.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
20.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #210 within Apparel & Accessories. It carries 2,941 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
91%
Out of stock, average day
24.9%
Average rank
#210in Apparel & Accessories
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
2,941per listing
Listings tracked
32

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Muttluks Dog Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

20

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

52%

Top 20: 86%

Open market

0%

  • Brand 173%
  • Brand 218%
  • Brand 34%
  • Brand 43%
  • Brand 51%
  • Brand 61%

Demand

Muttluks Dog Boots search demand

Weekly searches over the year. Pick a range.

4K3KMar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Muttluks Dog Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canada pooch92K/yr
  • canada pooch dog boots65K/yr
  • muttluks dog boots21K/yr
  • bark brite dog boots7K/yr
  • muttluks10K/yr
  • neoprene dog boots5K/yr
  • canada pooch boots13K/yr
  • canada pooch jacket12K/yr
  • canada pooch soft shield boots5K/yr
  • canadian pooch dog boots3K/yr

Reviews and returns

What reviews say buyers love and hate about Muttluks Dog Boots

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
20.7%of orders come back
“they were a bit too small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Muttluks Dog Boots questions

Answered from the same tracked data.