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Mushroom Cat Scratcher

Maybe

Products sell for $32.84 on average, inside the sweet spot. But shoppers spend an estimated $71K a year here, so Mushroom Cat Scratcher is a Maybe.

Flapen Score
57
57 / 100
Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 51
Market size
$71K/yr101K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
42%top-5 click share · 26 brands · 31 sellers

Flapen Score

Mushroom Cat Scratcher against its category

The dotted line is the Pet Supplies average. Past it, Mushroom Cat Scratcher is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mushroom Cat Scratcher market on Amazon at a glance

Shoppers on Amazon United States searched for Mushroom Cat Scratcher 101K times last year and spent an estimated $71K. The top 5 brands take 54% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
2.1%
Market size, estimated
$71Ka year
Peak month
July2.6× the quietest month
Top search term
mushroom cat scratcher40K searches a year

02 · Price

A sale here is worth $32.84.

Listings sell for $32.84 on average, from $5.14 to $82.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $32.84 that is $0 to $3K a year per listing.

Average price
$32.84inside the $15 to $100 sweet spot
Price range
$5.14–$82.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #333 within Beds & Furniture. It carries 739 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
91%
Out of stock, average day
22.9%
Average rank
#333in Beds & Furniture
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
739per listing
Listings tracked
33

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Mushroom Cat Scratcher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

31

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

42%

Top 20: 88%

Open market

40%

  • Brand 121%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Mushroom Cat Scratcher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.6×

Search terms

Top Mushroom Cat Scratcher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mushroom cat scratcher40K/yr
  • mushroom scratching post17K/yr
  • cat scratching post mushroom10K/yr
  • mushroom cat9K/yr
  • cat mushroom8K/yr
  • mushroom cat scratching post7K/yr
  • cat mushroom scratching post6K/yr
  • cat scratcher mushroom6K/yr

Reviews and returns

What reviews say buyers love and hate about Mushroom Cat Scratcher

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Pet Friendly”
20%of negative reviews mention “Size-Overall”
1.4%of orders come back
“They are large”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mushroom Cat Scratcher questions

Answered from the same tracked data.