Multipet Dog Toys

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

9.0%

Market size, estimated

$1.6Ma year

Peak month

December15.5× the quietest month

Top search term

lamb chop dog toy655K searches a year

Listings sell for $12.90 on average, from $3.87 to $28.63. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $12.90 that is $77K to $103K a year per listing.

Average price

$12.90under the $15 to $100 sweet spot

Price range

$3.87–$28.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

6,000–8,000

Revenue per listing a year

$77K–$103K

Returns

0.6%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #37 within Toys. It carries 49,820 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#37in Toys

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

49,820per listing

Listings tracked

6

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months