muddy mat runner
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$44.51avg listing price — sweet spot $15–$100
Price range
Great$9.70–$86.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad16,446avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 107K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, muddy mat runner is a $51K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 33/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
muddy mat runner market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $67K–$89K
- units × avg price
- Launch success
- —
- 1 of 2 new (360d)
- Conversion rate
- 1.1%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 3.0%
- Avg brand age
- 39 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
12
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
3%
- Muddy Mat55%
- Smiry15%
- HOMEK14%
- OLANLY6%
- Lovydro3%
- Futurwit3%
- Open — no brand owns it (2 brands, 3%)
Demand
Weekly Amazon search volume, last 30 weeks — -21.4% search growth over the last 90 days.Top muddy mat runner search terms
- muddy mat runner66K/yr
- muddy mat runners for indoor12K/yr
- muddy mats for dogs runner7K/yr
- muddy mats for indoor runner9K/yr
- muddy matt runner4K/yr
- muddy mat runners4K/yr
- muddy mats runner3K/yr
- mud runner2K/yr
Top muddy mat runner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Muddy Mat | Super Water Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Slip Resistant Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Grey 30x19
Muddy Mat$22.924.7★52,365 rev
Muddy Mat | Super Water Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Slip Resistant Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Grey 60x24
Muddy Mat$72.544.7★52,365 rev
Smiry Dog Door Mat for Muddy Paws 48x30 Absorbent Dirt Trapper Non-Slip Washable Chenille Entryway Rug for Inside Floor Grey Classic Solid
Smiry$31.414.6★2,275 rev
HOMEK Absorbent Dog Door Mat for Muddy Paws 60 x 24 Chenille Indoor Mats for Entryway Trap Dirt Front Door Mat Indoor Entrance Washable Non Slip Soft
HOMEK$40.114.7★476 rev
Muddy Mat Meshy Mat Door Mat Heavy-Duty Quick-Dry Floor Mat Sand & Dirt Trapper for Indoor & Outdoor Ideal for Entrance Mudrooms Patios & Garages Low-Profile Non-Slip Washable Black 17x30x0.4
Muddy Mat$33.454.4★1,061 rev
Newest
by launch date
Lovydro Super Absorbent Dog Door Mat for Muddy Paws 72x24 Dirt Trapper Non-Slip Chenille Mat for Mud Dogs Machine Washable Quick Dry Indoor Entryway Rug Grey
Lovydro$51.7692 rev
Futurwit Dog Door Mat for Muddy Paws 72 x 24 Absorbent Chenille Mud Mat for Dogs Large Runner Dog Rugs Trap Dirt Washable Non Slip Outdoor Indoor Entrance Rug Light Grey
Futurwit$47.91224 rev
HOMEK Absorbent Dog Door Mat for Muddy Paws 72 x 24 Chenille Indoor Mats for Entryway Trap Dirt Front Door Mat Indoor Entrance Washable Non Slip Soft Beige
HOMEK$48.48476 rev
Muddy Mat | Super Water Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Slip Resistant Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Grey 36x60
Muddy Mat$86.0752,365 rev
Muddy Mat Coral 2x3 Washable Area Rugs for Living Room Bedroom & Dining Room Modern Soft Low Pile Non Slip Carpet Pet Friendly Waterproof Foldable Rugs for Home
Muddy Mat$32.00308 rev
Trending
90-day click momentumFuturwit Dog Door Mat for Muddy Paws 72 x 24 Absorbent Chenille Mud Mat for Dogs Large Runner Dog Rugs Trap Dirt Washable Non Slip Outdoor Indoor Entrance Rug Light Grey
Futurwit$47.914.7★
Lovydro Super Absorbent Dog Door Mat for Muddy Paws 72x24 Dirt Trapper Non-Slip Chenille Mat for Mud Dogs Machine Washable Quick Dry Indoor Entryway Rug Grey
Lovydro$51.764.6★
Muddy Mat | Super Water Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Slip Resistant Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Grey 36x60
Muddy Mat$86.074.7★
Muddy Mat | Super Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Non-Slip Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Beige 59x24
Muddy Mat$72.194.7★
HOMEK Absorbent Dog Door Mat for Muddy Paws 72 x 24 Chenille Indoor Mats for Entryway Trap Dirt Front Door Mat Indoor Entrance Washable Non Slip Soft Beige
HOMEK$48.484.7★
What buyers say about muddy mat runner
What buyers praise and complain about, mined from review topics.What buyers love
“EXCELLENT QUALITY”
“Just as described”
“Easy to wash”
“very affordable”
“It's soft”
“Super absorbent”
“It is true to size”
“It's a good neutral color”
“Non slip”
“Great for dogs”
What buyers complain about
“Big”
“Not very thick”
“Fell apart”
“Not as advertised”
“Little expensive,”
“Low quality”
“dose not work”
“Hard to clean/wash”
“LESS ABSORBENT”
“The color is different than shown”
Top return reasons
Common questions
- Is muddy mat runner profitable to sell on Amazon United States?
- The niche generates $51K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (33/100).
- How competitive is the muddy mat runner niche?
- 8 brands and 12 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in muddy mat runner?
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 1.6%.
- What does it cost to enter the muddy mat runner niche?
- Listings span $9.70–$86.07; the average listing price is $44.51 (sweet spot $15–$100). The average incumbent carries 16,446 reviews — the moat a new listing must climb.