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Muddy Mat Runner

Fail

Shoppers spend an estimated $51K a year here, so Muddy Mat Runner is a Fail.

Flapen Score
33
33 / 100
Ranks 3,774 of 3,978 Pet Supplies niches · −18 vs the category median of 51
Market size
$51K/yr107K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
65%top-5 click share · 8 brands · 12 sellers

Flapen Score

Muddy Mat Runner against its category

The dotted line is the Pet Supplies average. Past it, Muddy Mat Runner is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muddy Mat Runner market on Amazon at a glance

Shoppers on Amazon United States searched for Muddy Mat Runner 107K times last year and spent an estimated $51K. The top 5 brands take 94% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
1.1%
Market size, estimated
$51Ka year
Top search term
muddy mat runner66K searches a year

02 · Price

A sale here is worth $44.51.

Listings sell for $44.51 on average, from $9.70 to $86.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $44.51 that is $0 to $4K a year per listing.

Average price
$44.51inside the $15 to $100 sweet spot
Price range
$9.70–$86.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #87 within Beds & Furniture. It carries 16,446 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#87in Beds & Furniture
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
16,446per listing
Listings tracked
20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Muddy Mat Runner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

12

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

3%

  • Brand 155%
  • Brand 215%
  • Brand 314%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Muddy Mat Runner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Apr · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Muddy Mat Runner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muddy mat runner66K/yr
  • muddy mat runners for indoor12K/yr
  • muddy mats for dogs runner7K/yr
  • muddy mats for indoor runner9K/yr
  • muddy matt runner4K/yr
  • muddy mat runners4K/yr
  • muddy mats runner3K/yr
  • mud runner2K/yr

Reviews and returns

What reviews say buyers love and hate about Muddy Mat Runner

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Big”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Muddy Mat Runner questions

Answered from the same tracked data.