Muddy Mat Runner
FailShoppers spend an estimated $51K a year here, so Muddy Mat Runner is a Fail.
- Flapen Score
- 33 / 100Ranks 3,774 of 3,978 Pet Supplies niches · −18 vs the category median of 5133
- Market size
- $51K/yr107K searches / yr
- 90-day growth
- -21.4%search demand this quarter
- Competition
- 65%top-5 click share · 8 brands · 12 sellers
Flapen Score
Muddy Mat Runner against its category
The dotted line is the Pet Supplies average. Past it, Muddy Mat Runner is stronger. Inside it, weaker.
Market
The Muddy Mat Runner market on Amazon at a glance
Shoppers on Amazon United States searched for Muddy Mat Runner 107K times last year and spent an estimated $51K. The top 5 brands take 94% of clicks. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- -21.4%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $51Ka year
- Top search term
- muddy mat runner66K searches a year
02 · Price
A sale here is worth $44.51.
Listings sell for $44.51 on average, from $9.70 to $86.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $44.51 that is $0 to $4K a year per listing.
- Average price
- $44.51inside the $15 to $100 sweet spot
- Price range
- $9.70–$86.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #87 within Beds & Furniture. It carries 16,446 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #87in Beds & Furniture
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 16,446per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Muddy Mat Runner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
12
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
3%
- Brand 155%
- Brand 215%
- Brand 314%
- Brand 46%
- Brand 53%
- Brand 63%
- Open — no brand owns it (2 brands, 3%)
Demand
Muddy Mat Runner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.6× · 8 of 12 months tracked
Search terms
Top Muddy Mat Runner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- muddy mat runner66K/yr
- muddy mat runners for indoor12K/yr
- muddy mats for dogs runner7K/yr
- muddy mats for indoor runner9K/yr
- muddy matt runner4K/yr
- muddy mat runners4K/yr
- muddy mats runner3K/yr
- mud runner2K/yr
Reviews and returns
What reviews say buyers love and hate about Muddy Mat Runner
We read the reviews and the return reasons for every product selling here.
“Big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muddy Mat Runner questions
Answered from the same tracked data.









