Msm for Horses
FailThe top 5 products take 72% of clicks, so Msm for Horses is a Fail.
- Flapen Score
- 45 / 100Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 5145
- Market size
- $137K/yr60K searches / yr
- 90-day growth
- +8.9%search demand this quarter
- Competition
- 72%top-5 click share · 10 brands · 57 sellers
Flapen Score
Msm for Horses against its category
The dotted line is the Pet Supplies average. Past it, Msm for Horses is stronger. Inside it, weaker.
Market
The Msm for Horses market on Amazon at a glance
Shoppers on Amazon United States searched for Msm for Horses 60K times last year and spent an estimated $137K. The top 5 brands take 88% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- +8.9%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $137Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- msm for horses36K searches a year
02 · Price
A sale here is worth $43.43.
Listings sell for $43.43 on average, from $13.14 to $189.69. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $43.43 that is $4K to $11K a year per listing.
- Average price
- $43.43inside the $15 to $100 sweet spot
- Price range
- $13.14–$189.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #305 within Horses. It carries 511 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 86%
- Out of stock, average day
- 4.2%
- Average rank
- #305in Horses
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 511per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 123 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 123 months
Products
Top Msm for Horses products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vita Flex Ultra Pure Joint Supplement for Dogs Horses & Cats 4 Pounds MSM Supplement Equine MSM Powder for Healthy Joints Collagen & Mobility Support Odorless White Powder
- Price
- $33.96
- Rating
- 4.8/5
- Reviews
- 373
- Age
- 19y ago

Select The Best Mega-MSM Pellets 5 lb
- Price
- $41.09
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 5y ago

AniMed Pure MSM 2.25lb
- Price
- $21.38
- Rating
- 4.8/5
- Reviews
- 500
- Age
- 19y ago

ANIMED Pure MSM 5lb
- Price
- $36.77
- Rating
- 4.4/5
- Reviews
- 947
- Age
- 19y ago

AniMed Pure MSM Supplement for Horses 1-Pound
- Price
- $14.10
- Rating
- 4.6/5
- Reviews
- 683
- Age
- 19y ago
Trending
estimated 90-day click momentum
Vita Flex Ultra Pure Joint Supplement for Dogs Horses & Cats 4 Pounds MSM Supplement Equine MSM Powder for Healthy Joints Collagen & Mobility Support Odorless White Powder
- Price
- $33.96
- Rating
- 4.8/5
- Reviews
- 373
- Age
- 19y ago

SU-PER MSM Blend Horse Joint Supplement - Helps Maintain Joint Mobility and Flexibility in Horses - 2.5 Pounds
- Price
- $18.49
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 2y ago

RICHDEL 784299400405 Msm Powder Joint Support for Horses 4 lb
- Price
- $37.56
- Rating
- 4.7/5
- Reviews
- 657
- Age
- 19y ago

AniMed Pure MSM Supplement for Horses 1-Pound
- Price
- $14.10
- Rating
- 4.6/5
- Reviews
- 683
- Age
- 19y ago

Select The Best Mega-MSM Pellets 5 lb
- Price
- $41.09
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 5y ago
Newest
by launch date
SmartEquine Smart & Simple MSM Pellets 2.4 lb 56 Servings
- Price
- $41.96
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 2y ago

SU-PER MSM Blend Horse Joint Supplement - Helps Maintain Joint Mobility and Flexibility in Horses - 2.5 Pounds
- Price
- $18.49
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 2y ago

Select The Best Mega-MSM Pellets 5 lb
- Price
- $41.09
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 5y ago

Nutricost Pure MSM Powder 500 Grams (Methylsulfonylmethane)
- Price
- $16.01
- Rating
- 4.6/5
- Reviews
- 1,855
- Age
- 10y ago

Nutramax Cosequin ASU Joint Health Supplement for Horses - Powder with Glucosamine Chondroitin ASU and MSM 500 Grams
- Price
- $59.87
- Rating
- 4.7/5
- Reviews
- 1,064
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
57
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
9%
- ANIMED32%
- Vita Flex27%
- Select the Best21%
- Finish Line4%
- Best Naturals3%
- Nutricost3%
- Open — no brand owns it (4 brands, 9%)
Demand
Msm for Horses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Msm for Horses search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- msm for horses36K/yr
- msm powder for horses5K/yr
- msm horse supplement5K/yr
- msm horse4K/yr
- animed msm for horses4K/yr
- horse msm3K/yr
- animed msm2K/yr
Reviews and returns
What reviews say buyers love and hate about Msm for Horses
We read the reviews and the return reasons for every product selling here.
“Taste is HORRIBLE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Msm for Horses questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









