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Msm for Horses

Fail

The top 5 products take 72% of clicks, so Msm for Horses is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$137K/yr60K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
72%top-5 click share · 10 brands · 57 sellers

Flapen Score

Msm for Horses against its category

The dotted line is the Pet Supplies average. Past it, Msm for Horses is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Msm for Horses market on Amazon at a glance

Shoppers on Amazon United States searched for Msm for Horses 60K times last year and spent an estimated $137K. The top 5 brands take 88% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
5.3%
Market size, estimated
$137Ka year
Peak month
January1.7× the quietest month
Top search term
msm for horses36K searches a year

02 · Price

A sale here is worth $43.43.

Listings sell for $43.43 on average, from $13.14 to $189.69. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $43.43 that is $4K to $11K a year per listing.

Average price
$43.43inside the $15 to $100 sweet spot
Price range
$13.14–$189.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #305 within Horses. It carries 511 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
86%
Out of stock, average day
4.2%
Average rank
#305in Horses
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
511per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 123 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
123 months

Products

Top Msm for Horses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

57

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

9%

  • Brand 132%
  • Brand 227%
  • Brand 321%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Msm for Horses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Msm for Horses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • msm for horses36K/yr
  • msm powder for horses5K/yr
  • msm horse supplement5K/yr
  • msm horse4K/yr
  • animed msm for horses4K/yr
  • horse msm3K/yr
  • animed msm2K/yr

Reviews and returns

What reviews say buyers love and hate about Msm for Horses

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Taste-Overall”
0.2%of orders come back
“Taste is HORRIBLE”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Msm for Horses questions

Answered from the same tracked data.