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Moving Dog Toy

Maybe

Products sell for $59.38 on average, inside the sweet spot. But buyers convert on only 1.5% of searches, so Moving Dog Toy is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$216K/yr250K searches / yr
90-day growth
+33.4%search demand this quarter
Competition
66%top-5 click share · 17 brands · 34 sellers

Flapen Score

Moving Dog Toy against its category

The dotted line is the Pet Supplies average. Past it, Moving Dog Toy is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moving Dog Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Moving Dog Toy 250K times last year and spent an estimated $216K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
+33.4%
Conversion, latest week
1.5%
Market size, estimated
$216Ka year
Peak month
December2.3× the quietest month
Top search term
dog chase toy motorized line44K searches a year

02 · Price

A sale here is worth $59.38.

Listings sell for $59.38 on average, from $10.18 to $197.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $59.38 that is $15K to $30K a year per listing.

Average price
$59.38inside the $15 to $100 sweet spot
Price range
$10.18–$197.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$15K–$30K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #590 within Toys. It carries 1,312 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
89%
Out of stock, average day
9.5%
Average rank
#590in Toys
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
1,312per listing
Listings tracked
18

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Moving Dog Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

34

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

24%

  • Brand 124%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 67%

Demand

Moving Dog Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Moving Dog Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog chase toy motorized line44K/yr
  • lure course for dogs28K/yr
  • dog chase toy39K/yr
  • dog lure course machine15K/yr
  • fast cat dog lure machine13K/yr
  • dog chasing toy for yard10K/yr
  • dog chase toy motorized line yard6K/yr
  • lure coursing machine for dogs7K/yr
  • dog chasing toy10K/yr
  • yobensun rolling dog toy19K/yr

Reviews and returns

What reviews say buyers love and hate about Moving Dog Toy

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Durability”
3.1%of orders come back
“Did not last”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Moving Dog Toy questions

Answered from the same tracked data.