Mix
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Mix is a Maybe.
- Flapen Score
- 58 / 100Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 5158
- Market size
- $2.9M/yr2.2M searches / yr
- 90-day growth
- +6.0%search demand this quarter
- Competition
- 41%top-5 click share · 3 brands · 166 sellers
Flapen Score
Mix against its category
The dotted line is the Pet Supplies average. Past it, Mix is stronger. Inside it, weaker.
Market
The Mix market on Amazon at a glance
Shoppers on Amazon United States searched for Mix 2.2M times last year and spent an estimated $2.9M. All 3 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- +6.0%
- Conversion, latest week
- 16.7%
- Market size, estimated
- $2.9Ma year
- Peak month
- November2.8× the quietest month
- Top search term
- chex mix971K searches a year
02 · Price
A sale here is worth $8.05.
Listings sell for $8.05 on average, from $3.12 to $24.29. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $8.05 that is $81K to $101K a year per listing.
- Average price
- $8.05under the $15 to $100 sweet spot
- Price range
- $3.12–$24.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $81K–$101K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Treats. It carries 3,291 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Treats
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 3,291per listing
- Listings tracked
- 35
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Mix products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
166
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
0%
- Brand 173%
- Brand 224%
- Brand 34%
- Open — no brand owns it (0%)
Demand
Mix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×
Search terms
Top Mix search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chex mix971K/yr
- party mix202K/yr
- friskies cat treats193K/yr
- friskies party mix cat treats107K/yr
- mix120K/yr
- chex mix family size90K/yr
- friskies party mix65K/yr
- party mix cat treats62K/yr
- cat treats friskies55K/yr
- chex mix bold41K/yr
Reviews and returns
What reviews say buyers love and hate about Mix
We read the reviews and the return reasons for every product selling here.
“Stale taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mix questions
Answered from the same tracked data.









