mix
Launch itA $2.9M/yr market growing +6.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.9M$2.9M/yr · 2.2M searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.12–$24.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,290.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.05avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mix is a $2.9M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Launch it — 58/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
mix market data
- Units sold / yr
- 400K–500K
- avg 10,000–12,500/product
- Revenue / yr
- $3.2M–$4.0M
- units × avg price
- Launch success
- 100%
- 7 of 7 new (360d)
- Conversion rate
- 16.7%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 121 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
166
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
0%
- Chex Mix73%
- Friskies24%
- Utz4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — +6.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×
Top mix search terms
- chex mix971K/yr
- party mix202K/yr
- friskies cat treats193K/yr
- friskies party mix cat treats107K/yr
- mix120K/yr
- chex mix family size90K/yr
- friskies party mix65K/yr
- party mix cat treats62K/yr
- cat treats friskies55K/yr
- chex mix bold41K/yr
Top mix products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chex Mix Traditional Original Recipe Snack Mix Savory Snack Bag Family Size 13.5 oz
Chex Mix$3.834.6★3,420 rev
Chex Mix Traditional Original Recipe Snack Mix Salty Snacks Tub 20 oz
Chex Mix$7.084.5★1,452 rev
Chex Mix Cheddar Snack Mix Savory Snack Bag Family Size 13.5 oz
Chex Mix$3.834.4★2,900 rev
Chex Mix Turtle Snack Mix Indulgent Snack Bag Family Size 13.5 oz
Chex Mix$3.974.5★7,055 rev
Chex Mix Bold Garlic and Herb Snack Mix Salty Snacks Tub 20 oz
Chex Mix$7.094.6★900 rev
Newest
by launch date
Chex Mix Sweet and Salty Recipe Snack Mix with M&Ms Milk Chocolate Candies Family Size 13.5 oz
Chex Mix$3.78231 rev
Purina Friskies Party Mix California CrunchwithChicken and Flavors of Turkey and BaconCat Treats - 30 oz Canister
Friskies$11.74233 rev
Purina Friskies Party Mix Morning Munch Crunch Egg Baconand Cheese FlavorsCat Treats - 30 oz Canister
Friskies$12.51247 rev
Purina Friskies Party Mix Gravy-LiciousCrunch Chicken and Gravy FlavorsCat Treats - 30 oz Canister
Friskies$13.10140 rev
Chex Mix Bold Garlic and Herb Snack Mix Salty Snacks Tub 20 oz
Chex Mix$7.09900 rev
Trending
90-day click momentumChex Mix Sweet and Salty Recipe Snack Mix with M&Ms Milk Chocolate Candies Family Size 13.5 oz
Chex Mix$3.784.1★
Purina Friskies Party Mix Gravy-LiciousCrunch Chicken and Gravy FlavorsCat Treats - 30 oz Canister
Friskies$13.104.8★
Purina Friskies Party Mix California CrunchwithChicken and Flavors of Turkey and BaconCat Treats - 30 oz Canister
Friskies$11.744.9★
Purina Friskies Party Mix Morning Munch Crunch Egg Baconand Cheese FlavorsCat Treats - 30 oz Canister
Friskies$12.514.8★
Chex Mix Snack Mix Traditional Original Recipe Multipack Single Serve Snack Bags 10 Ct 17.5 oz
Chex Mix$5.614.7★
What buyers say about mix
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy snack”
“Cat 😺 Approved”
“Fair price”
“Great flavor choice”
“What a great blend”
“Stays fresh”
“Excellent product”
“Love the crunchiness”
“Arrived as described”
“The best size to buy”
What buyers complain about
“Stale taste”
“Incredibly salty”
“the flavor was gross”
“Gross and stale”
“Too spicy”
“Its the worst mix Ive ever had”
“Became too expensive”
“Small container”
“not quite as sweet as some things weve tried”
“it was half crumbs”
Top return reasons
Common questions
- Is mix profitable to sell on Amazon United States?
- The niche generates $2.9M/yr across 35 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Launch it (58/100).
- How competitive is the mix niche?
- 3 brands and 166 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mix?
- Top complaints mined from reviews: Taste-Overall, Salt Content, Flavor. The return rate is 0.0%.
- When does demand for mix peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.8× the quietest.
- What does it cost to enter the mix niche?
- Listings span $3.12–$24.29; the average listing price is $8.05 (sweet spot $15–$100). The average incumbent carries 3,291 reviews — the moat a new listing must climb.