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Minnows for Dogs

Maybe

An estimated 0.0% of orders come back. But demand is soft, at +7.3% this quarter, so Minnows for Dogs is a Maybe.

Flapen Score
58
58 / 100
Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 51
Market size
$358K/yr174K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
63%top-5 click share · 10 brands · 21 sellers

Flapen Score

Minnows for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Minnows for Dogs is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minnows for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Minnows for Dogs 174K times last year and spent an estimated $358K. The top 5 brands take 83% of clicks. Demand peaks in May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $358K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
10.4%
Market size, estimated
$358Ka year
Peak month
May2.3× the quietest month
Top search term
minnows for dogs36K searches a year

02 · Price

A sale here is worth $19.74.

Listings sell for $19.74 on average, from $8.75 to $46.73. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $19.74 that is $20K to $25K a year per listing.

Average price
$19.74inside the $15 to $100 sweet spot
Price range
$8.75–$46.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$20K–$25K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #508 within Food. It carries 959 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#508in Food
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
959per listing
Listings tracked
20

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
61 months

Products

Top Minnows for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

21

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

13%

  • Brand 142%
  • Brand 223%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 13%)

Demand

Minnows for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 2.3×

Search terms

Top Minnows for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minnows for dogs36K/yr
  • plato dog treats19K/yr
  • freeze dried minnows for dogs18K/yr
  • dried fish for dogs15K/yr
  • freeze dried fish for dogs15K/yr
  • fish for dogs10K/yr
  • freeze dried sardines for dogs7K/yr
  • freeze dried sardines7K/yr
  • dried sardines for dogs7K/yr
  • freeze dried fish dog treats4K/yr

Reviews and returns

What reviews say buyers love and hate about Minnows for Dogs

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Pet Friendly”
31%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“odd smell”
A buyer, on “Smell”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Minnows for Dogs questions

Answered from the same tracked data.