Is Milk Bones Large profitable to sell on Amazon United States?

Flapen scores Milk Bones Large 46 out of 100 on Amazon United States, a Fail. Shoppers spend $949K a year across 7 tracked products. Search demand grew -7.4% in the last 90 days.

How competitive is the Milk Bones Large niche on Amazon United States?

3 brands and 60 sellers compete in Milk Bones Large on Amazon United States. The top 5 Milk Bones Large products take 94% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Milk Bones Large?

Milk Bones Large buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Smell. An estimated 0.0% of orders come back.

When does demand for Milk Bones Large peak?

Search demand for Milk Bones Large on Amazon United States peaks in Feb–Mar–Jun–Jul, and the busiest month runs 3.7× the quietest.

What does it cost to enter the Milk Bones Large niche?

Milk Bones Large sells for $20.84 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $3.31 to $63.11. The average product has 42,883 reviews, the count a new listing must catch up to.

Milk Bones Large

Fail

The top 5 brands take 100% of clicks, so Milk Bones Large is a Fail.

Flapen Score: 46
46 / 100Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size: $949K/yr219K searches / yr
90-day growth: -7.4%search demand this quarter
Competition: 94%top-5 click share · 3 brands · 60 sellers

Flapen Score

Milk Bones Large against its category

The dotted line is the Pet Supplies average. Past it, Milk Bones Large is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Milk Bones Large market on Amazon at a glance

Shoppers on Amazon United States searched for Milk Bones Large 219K times last year and spent an estimated $949K. All 3 brands take every click. Demand peaks in Feb–Mar–Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 20.8% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $949K a year.

Searches, last 12 months: 219K
Growth, 90 days vs prior 90: -7.4%
Conversion, latest week: 20.8%
Market size, estimated: $949Ka year
Peak month: July3.7× the quietest month
Top search term: milk bones large80K searches a year

02 · Price

A sale here is worth $20.84.

Listings sell for $20.84 on average, from $3.31 to $63.11. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 6,000 to 8,000 of them. At $20.84 that is $125K to $167K a year per listing.

Average price: $20.84inside the $15 to $100 sweet spot
Price range: $3.31–$63.11
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 40K–50K
Units per listing a year: 6,000–8,000
Revenue per listing a year: $125K–$167K
Returns: 0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #552 within Treats. It carries 42,883 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings: 71%
Prime listings: 71%
Out of stock, average day: 0.0%
Average rank: #552in Treats
Average rating: 4.70 starsAmazon United States average 4.42 stars
Average reviews: 42,883per listing
Listings tracked: 7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 93 months

Products

Top Milk Bones Large products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Brand 187%
Brand 29%
Brand 33%
Open — no brand owns it (0%)

Demand

Milk Bones Large search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Mar, Jun, Jul · busiest ÷ quietest = 3.7×

Search terms

Top Milk Bones Large search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

milk bones large80K/yr -25.6%20.5% conv.
large milk bones for dogs16K/yr -2.8%23.7% conv.
large dog biscuits14K/yr -3.8%8.6% conv.
dog treats cookies13K/yr +11.7%0.1% conv.
milkbones large13K/yr -20.3%25.8% conv.
old mother hubbard dog treats large12K/yr +3.3%10.0% conv.
large milk bones8K/yr +17.3%23.1% conv.
kirkland dog biscuits7K/yr +19.6%4.4% conv.
healthy dog biscuits6K/yr -4.5%1.1% conv.
kirkland dog treats6K/yr +19.7%1.0% conv.

Reviews and returns

What reviews say buyers love and hate about Milk Bones Large

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Pet Friendly”

22%of negative reviews mention “Size-Overall”

<0.1%of orders come back, a rate Amazon rounds to zero

“they were too small”

A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Milk Bones Large questions

Answered from the same tracked data.

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