Mika and Sammy Smoked Beef Marrow Bone

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

-9.2%

Conversion, latest week

7.2%

Market size, estimated

$214Ka year

Peak month

February2.1× the quietest month

Top search term

mika and sammys dog bones63K searches a year

Listings sell for $24.71 on average, from $10.12 to $49.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $24.71 that is $6K to $12K a year per listing.

Average price

$24.71inside the $15 to $100 sweet spot

Price range

$10.12–$49.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

0.0%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #117 within Treats. It carries 1,700 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

93%

Out of stock, average day

8.2%

Average rank

#117in Treats

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,700per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

70 months