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Mighty Bear 2.0 Dog Toy

Fail

The top 5 brands take 96% of clicks, so Mighty Bear 2.0 Dog Toy is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$157K/yr212K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
33%top-5 click share · 9 brands · 72 sellers

Flapen Score

Mighty Bear 2.0 Dog Toy against its category

The dotted line is the Pet Supplies average. Past it, Mighty Bear 2.0 Dog Toy is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mighty Bear 2.0 Dog Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Mighty Bear 2.0 Dog Toy 212K times last year and spent an estimated $157K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
5.1%
Market size, estimated
$157Ka year
Peak month
March4.7× the quietest month
Top search term
zippy paws dog toy97K searches a year

02 · Price

A sale here is worth $14.63.

Listings sell for $14.63 on average, from $6.33 to $26.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $14.63 that is $1K to $4K a year per listing.

Average price
$14.63under the $15 to $100 sweet spot
Price range
$6.33–$26.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #355 within Toys. It carries 7,487 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#355in Toys
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
7,487per listing
Listings tracked
41

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mighty Bear 2.0 Dog Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

9 flat

Sellers

72

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

33%

Top 20: 76%

Open market

3%

  • Brand 186%
  • Brand 24%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Mighty Bear 2.0 Dog Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Mighty Bear 2.0 Dog Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zippy paws dog toy97K/yr
  • zippy paws55K/yr
  • raccoon dog toy14K/yr
  • zippypaws12K/yr
  • racoon dog toy10K/yr
  • zippypaws dog toy7K/yr
  • racoon dog toys5K/yr
  • zippy paws dog toys5K/yr
  • zippypaws dog toys5K/yr

Reviews and returns

What reviews say buyers love and hate about Mighty Bear 2.0 Dog Toy

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Fun/Entertainment Experience”
32%of negative reviews mention “Durability”
0.8%of orders come back
“It is not durable”
A buyer, on “Durability”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mighty Bear 2.0 Dog Toy questions

Answered from the same tracked data.