Microchip for Dogs

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.

Searches, last 12 months

112K

Growth, 90 days vs prior 90

-10.1%

Conversion, latest week

5.2%

Market size, estimated

$179Ka year

Peak month

August1.4× the quietest month

Top search term

microchip for dogs23K searches a year

Listings sell for $30.88 on average, from $5.04 to $77.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $30.88 that is $8K to $15K a year per listing.

Average price

$30.88inside the $15 to $100 sweet spot

Price range

$5.04–$77.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$8K–$15K

Returns

0.8%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #901 within Collars, Harnesses & Leashes. It carries 442 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#901in Collars, Harnesses & Leashes

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

442per listing

Listings tracked

16

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months