Microchip Cat Feeder
FailPrices span $70.07–$245.76, mostly outside the sweet spot, so Microchip Cat Feeder is a Fail.
- Flapen Score
- 44 / 100Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 5144
- Market size
- $2.3M/yr615K searches / yr
- 90-day growth
- +1.7%search demand this quarter
- Competition
- 68%top-5 click share · 10 brands · 21 sellers
Flapen Score
Microchip Cat Feeder against its category
The dotted line is the Pet Supplies average. Past it, Microchip Cat Feeder is stronger. Inside it, weaker.
Market
The Microchip Cat Feeder market on Amazon at a glance
Shoppers on Amazon United States searched for Microchip Cat Feeder 615K times last year and spent an estimated $2.3M. The top 5 brands take 89% of clicks. Demand peaks in Jul. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 615K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.
- Searches, last 12 months
- 615K
- Growth, 90 days vs prior 90
- +1.7%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $2.3Ma year
- Peak month
- July1.9× the quietest month
- Top search term
- microchip cat feeder191K searches a year
02 · Price
A sale here is worth $146.82.
Listings sell for $146.82 on average, from $70.07 to $245.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $146.82 that is $110K to $147K a year per listing.
- Average price
- $146.82above the $15 to $100 sweet spot
- Price range
- $70.07–$245.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $110K–$147K
- Returns
- 6.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #113 within Feeding & Watering Supplies. It carries 6,228 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #113in Feeding & Watering Supplies
- Average rating
- 4.11 starsAmazon United States average 4.42 stars
- Average reviews
- 6,228per listing
- Listings tracked
- 16
04 · Newcomers
10 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Microchip Cat Feeder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free Suitable for Both Wet and Dry Food - MPF001
- Price
- $165.64
- Rating
- 4.2/5
- Reviews
- 13,136
- Age
- 11y ago
PETLIBRO RFID Automatic Cat Feeder Collar Sensor for Personalized Meals Cats Recognition Diet Tracking and Anti-Stealing for Multi-Pets Homes and Different Diets Wi-Fi Programmable Food Dispenser
- Price
- $121.87
- Rating
- 4.2/5
- Reviews
- 19,105
- Age
- 8mo ago
PETLIBRO RFID Automatic Cat Feeder Collar Tag-Activated Personalized Meals 5G&2.4G Wi-Fi Programmable Cat Food Dispenser with Cats Recognition & Diet Tracking for Multi-Pet Homes and Different Diets
- Price
- $120.46
- Rating
- 4.2/5
- Reviews
- 19,105
- Age
- 2y ago
PawsPik Automatic Microchip RFID Cat Feeder 16-Cup ISO Microchip & PawsPik RFID Tag Compatible App Control Portion Control
- Price
- $238.97
- Rating
- 4.0/5
- Reviews
- 104
- Age
- 9mo ago
HoneyGuaridan RFID Automatic Cat Feeder with Collar Tag-Activated Personalized Meal 4.6L 5G WiFi APP Control Cat Food Dispenser with Diet Tracking and Anti-theft for Multi Pet Home and Different Diet
- Price
- $126.71
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 5mo ago
Trending
estimated 90-day click momentum
ePawDen Microchip Cat Feeder for Multi-Cat Homes RFID Pet Feeder that Stops Food Stealing Works with Microchip or RFID Tag Rechargeable Stainless Steel Bowl for Wet & Dry Food
- Price
- $169.65
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 3mo ago
PETKIT Automatic Cat Feeder with Camera Upgraded Multi-Cat Recognition 2.4G&5G WiFi Pet Feeder with Freshness Preservation 3L Timed Food Dispenser with Low Food Sensor Night Vision Motion Capturing
- Price
- $125.20
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 3mo ago
HEAPETS RFID Automatic Cat Feeder with Collar Sensor Anti-Stealing Food Dispenser with Sealed Lid for Wet Dry Food and Different Diet for Multi-Pet Home Auto Pet Feeder for Cats & Small Dogs White
- Price
- $80.35
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 1mo ago
HoneyGuaridan RFID Automatic Cat Feeder with Collar Tag-Activated Personalized Meal 4.6L 5G WiFi APP Control Cat Food Dispenser with Diet Tracking and Anti-theft for Multi Pet Home and Different Diet
- Price
- $126.71
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 5mo ago
Collar-Activated RFID Cat Feeder with Ice Pack Cooling Selective Automatic Pet Feeder for Multiple Cats Wet & Dry Food App Feeding Records Anti-Pinch Safety 120-Day Battery
- Price
- $120.26
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 4mo ago
Newest
by launch dateHEAPETS RFID Automatic Cat Feeder with Collar Sensor Anti-Stealing Food Dispenser with Sealed Lid for Wet Dry Food and Different Diet for Multi-Pet Home Auto Pet Feeder for Cats & Small Dogs White
- Price
- $80.35
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 1mo ago
ePawDen Microchip Cat Feeder for Multi-Cat Homes RFID Pet Feeder that Stops Food Stealing Works with Microchip or RFID Tag Rechargeable Stainless Steel Bowl for Wet & Dry Food
- Price
- $169.65
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 3mo ago
PETKIT Automatic Cat Feeder with Camera Upgraded Multi-Cat Recognition 2.4G&5G WiFi Pet Feeder with Freshness Preservation 3L Timed Food Dispenser with Low Food Sensor Night Vision Motion Capturing
- Price
- $125.20
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 3mo ago
Collar-Activated RFID Cat Feeder with Ice Pack Cooling Selective Automatic Pet Feeder for Multiple Cats Wet & Dry Food App Feeding Records Anti-Pinch Safety 120-Day Battery
- Price
- $120.26
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 4mo ago
HoneyGuaridan RFID Automatic Cat Feeder with Collar Tag-Activated Personalized Meal 4.6L 5G WiFi APP Control Cat Food Dispenser with Diet Tracking and Anti-theft for Multi Pet Home and Different Diet
- Price
- $126.71
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
21
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
8%
- PETLIBRO40%
- SureFlap32%
- PAWSPIK6%
- HoneyGuaridan6%
- HEAPETS5%
- Anifam3%
- Open — no brand owns it (4 brands, 8%)
Demand
Microchip Cat Feeder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.9×
Search terms
Top Microchip Cat Feeder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- microchip cat feeder191K/yr
- rfid cat feeder84K/yr
- surefeed microchip pet feeder56K/yr
- cat feeder with collar sensor57K/yr
- rfid pet feeder29K/yr
- collar activated cat feeder33K/yr
- microchip pet feeder22K/yr
- automatic cat feeder with collar sensor18K/yr
- surefeed18K/yr
- microchip feeder17K/yr
Reviews and returns
What reviews say buyers love and hate about Microchip Cat Feeder
We read the reviews and the return reasons for every product selling here.
“Did not work well at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microchip Cat Feeder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data