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Mct Oil for Dogs

Fail

Shoppers spend an estimated $50K a year here, so Mct Oil for Dogs is a Fail.

Flapen Score
43
43 / 100
Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 51
Market size
$50K/yr30K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
86%top-5 click share · 10 brands · 31 sellers

Flapen Score

Mct Oil for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Mct Oil for Dogs is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mct Oil for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Mct Oil for Dogs 30K times last year and spent an estimated $50K. The top 5 brands take 88% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
5.9%
Market size, estimated
$50Ka year
Top search term
mct oil for dogs26K searches a year

02 · Price

A sale here is worth $28.34.

Listings sell for $28.34 on average, from $13.87 to $49.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $28.34 that is $3K to $7K a year per listing.

Average price
$28.34inside the $15 to $100 sweet spot
Price range
$13.87–$49.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #106 within Health Supplies. It carries 11,484 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#106in Health Supplies
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
11,484per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Mct Oil for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

31

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

8%

  • Brand 133%
  • Brand 221%
  • Brand 314%
  • Brand 410%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (4 brands, 8%)

Demand

Mct Oil for Dogs search demand

Weekly searches over the year. Pick a range.

700500Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Mct Oil for Dogs

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesn't work”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Mct Oil for Dogs questions

Answered from the same tracked data.