Martingale Collar for Dogs

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

1.0%

Market size, estimated

$285Ka year

Peak month

July1.1× the quietest month

Top search term

martingale collar for dogs1.1M searches a year

Listings sell for $14.75 on average, from $7.26 to $29.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $14.75 that is $4K to $7K a year per listing.

Average price

$14.75under the $15 to $100 sweet spot

Price range

$7.26–$29.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

6.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #27 within Collars, Harnesses & Leashes. It carries 3,827 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#27in Collars, Harnesses & Leashes

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

3,827per listing

Listings tracked

29

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months