Maltese
FailThe top 5 brands take 100% of clicks, so Maltese is a Fail.
- Flapen Score
- 42 / 100Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 5142
- Market size
- $80K/yr34K searches / yr
- 90-day growth
- +23.5%search demand this quarter
- Competition
- 85%top-5 click share · 4 brands · 45 sellers
Flapen Score
Maltese against its category
The dotted line is the Pet Supplies average. Past it, Maltese is stronger. Inside it, weaker.
Market
The Maltese market on Amazon at a glance
Shoppers on Amazon United States searched for Maltese 34K times last year and spent an estimated $80K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- +23.5%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $80Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- chihuahua dog food11K searches a year
02 · Price
A sale here is worth $29.61.
Listings sell for $29.61 on average, from $11.15 to $59.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $29.61 that is $7K to $15K a year per listing.
- Average price
- $29.61inside the $15 to $100 sweet spot
- Price range
- $11.15–$59.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$15K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Food. It carries 11,604 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #133in Food
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 11,604per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 98 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 98 months
Products
Top Maltese products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Royal Canin Breed Health Nutrition Maltese Adult Dry Dog Food 2.5 lb Bag
- Price
- $24.53
- Rating
- 4.7/5
- Reviews
- 1,394
- Age
- 8y ago

Royal Canin Breed Health Nutrition Maltese Adult Dry Dog Food 10 lb Bag
- Price
- $58.50
- Rating
- 4.7/5
- Reviews
- 1,394
- Age
- 8y ago

Royal Canin Chihuahua Adult Breed Specific Dry Dog Food 2.5 lb. Bag
- Price
- $24.55
- Rating
- 4.8/5
- Reviews
- 7,357
- Age
- 16y ago

Hills Science Diet Adult 1-6 Small & Mini Dry Dog Food Chicken & Brown Rice 4.5 lb. Bag
- Price
- $23.03
- Rating
- 4.8/5
- Reviews
- 26,120
- Age
- 21y ago

Blue Buffalo Life Protection Formula Chicken & Brown Rice Small Breed Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscles Skin & Coat Health 5 lbs.
- Price
- $16.39
- Rating
- 4.7/5
- Reviews
- 20,197
- Age
- 5y ago
Trending
estimated 90-day click momentum
Royal Canin Breed Health Nutrition Chihuahua Puppy Dry Dog Food 2.5 lb Bag
- Price
- $26.17
- Rating
- 4.8/5
- Reviews
- 3,068
- Age
- 14y ago

Hills Science Diet Adult Sensitive Stomach & Skin Small & Mini Dry Dog Food Chicken 4 lb. Bag (Updated Formula)
- Price
- $23.10
- Rating
- 4.7/5
- Reviews
- 17,926
- Age
- 10y ago

Royal Canin Chihuahua Adult Breed Specific Dry Dog Food 10 Pounds. Bag
- Price
- $59.08
- Rating
- 4.8/5
- Reviews
- 7,357
- Age
- 14y ago

Royal Canin Chihuahua Adult Breed Specific Dry Dog Food 2.5 lb. Bag
- Price
- $24.55
- Rating
- 4.8/5
- Reviews
- 7,357
- Age
- 16y ago

Blue Buffalo Life Protection Formula Chicken & Brown Rice Small Breed Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscles Skin & Coat Health 5 lbs.
- Price
- $16.39
- Rating
- 4.7/5
- Reviews
- 20,197
- Age
- 5y ago
Newest
by launch date
Blue Buffalo Life Protection Formula Chicken & Brown Rice Small Breed Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscles Skin & Coat Health 5 lbs.
- Price
- $16.39
- Rating
- 4.7/5
- Reviews
- 20,197
- Age
- 5y ago

Royal Canin Breed Health Nutrition Maltese Adult Dry Dog Food 2.5 lb Bag
- Price
- $24.53
- Rating
- 4.7/5
- Reviews
- 1,394
- Age
- 8y ago

Royal Canin Breed Health Nutrition Maltese Adult Dry Dog Food 10 lb Bag
- Price
- $58.50
- Rating
- 4.7/5
- Reviews
- 1,394
- Age
- 8y ago

Cesar Small Breed Dry Dog Food for Small Dogs Filet Mignon Flavor and Spring Vegetables Garnish 5 lb Bag
- Price
- $11.15
- Rating
- 4.7/5
- Reviews
- 19,623
- Age
- 9y ago

Hills Science Diet Adult Sensitive Stomach & Skin Small & Mini Dry Dog Food Chicken 4 lb. Bag (Updated Formula)
- Price
- $23.10
- Rating
- 4.7/5
- Reviews
- 17,926
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
45
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- ROYAL CANIN82%
- Hill's Science Diet9%
- Blue Buffalo5%
- Cesar4%
- Open — no brand owns it (0%)
Demand
Maltese search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.0×
Search terms
Top Maltese search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chihuahua dog food11K/yr
- maltese dog food6K/yr
- best small breed dog food3K/yr
- royal canin maltese dog food5K/yr
- racao para cachorro3K/yr
- royal canin maltese3K/yr
- royal canin dog food maltese2K/yr
Reviews and returns
What reviews say buyers love and hate about Maltese
We read the reviews and the return reasons for every product selling here.
“Costly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maltese questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









