maltese
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$29.61avg listing price — sweet spot $15–$100
Price range
Great$11.15–$59.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Review moat
Bad11,604avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 34K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, maltese is a $80K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
maltese market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $89K–$118K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 7.9%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 98 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- ROYAL CANIN82%
- Hill's Science Diet9%
- Blue Buffalo5%
- Cesar4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 4.0×
Top maltese search terms
- chihuahua dog food11K/yr
- maltese dog food6K/yr
- best small breed dog food3K/yr
- royal canin maltese dog food5K/yr
- racao para cachorro3K/yr
- royal canin maltese3K/yr
- royal canin dog food maltese2K/yr
Top maltese products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Royal Canin Breed Health Nutrition Maltese Adult Dry Dog Food 2.5 lb Bag
ROYAL CANIN$24.534.7★1,394 rev
Royal Canin Breed Health Nutrition Maltese Adult Dry Dog Food 10 lb Bag
ROYAL CANIN$58.504.7★1,394 rev
Royal Canin Chihuahua Adult Breed Specific Dry Dog Food 2.5 lb. Bag
ROYAL CANIN$24.554.8★7,357 rev
Hills Science Diet Adult 1-6 Small & Mini Dry Dog Food Chicken & Brown Rice 4.5 lb. Bag
Hill's Science Diet$23.034.8★26,120 rev
Blue Buffalo Life Protection Formula Chicken & Brown Rice Small Breed Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscles Skin & Coat Health 5 lbs.
Blue Buffalo$16.394.7★20,197 rev
Newest
by launch dateBlue Buffalo Life Protection Formula Chicken & Brown Rice Small Breed Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscles Skin & Coat Health 5 lbs.
Blue Buffalo$16.3920,197 rev
Royal Canin Breed Health Nutrition Maltese Adult Dry Dog Food 2.5 lb Bag
ROYAL CANIN$24.531,394 rev
Royal Canin Breed Health Nutrition Maltese Adult Dry Dog Food 10 lb Bag
ROYAL CANIN$58.501,394 rev
Cesar Small Breed Dry Dog Food for Small Dogs Filet Mignon Flavor and Spring Vegetables Garnish 5 lb Bag
Cesar$11.1519,623 rev
Hills Science Diet Adult Sensitive Stomach & Skin Small & Mini Dry Dog Food Chicken 4 lb. Bag (Updated Formula)
Hill's Science Diet$23.1017,926 rev
Trending
90-day click momentum
Royal Canin Breed Health Nutrition Chihuahua Puppy Dry Dog Food 2.5 lb Bag
ROYAL CANIN$26.174.8★
Hills Science Diet Adult Sensitive Stomach & Skin Small & Mini Dry Dog Food Chicken 4 lb. Bag (Updated Formula)
Hill's Science Diet$23.104.7★
Royal Canin Chihuahua Adult Breed Specific Dry Dog Food 10 Pounds. Bag
ROYAL CANIN$59.084.8★
Royal Canin Chihuahua Adult Breed Specific Dry Dog Food 2.5 lb. Bag
ROYAL CANIN$24.554.8★
Blue Buffalo Life Protection Formula Chicken & Brown Rice Small Breed Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscles Skin & Coat Health 5 lbs.
Blue Buffalo$16.394.7★
What buyers say about maltese
What buyers praise and complain about, mined from review topics.What buyers love
“Dog approved”
“quality is consistent”
“Great Food”
“The size is perfect for small breeds”
“Good value”
“Chewability”
“the bag stays fresh for a long time”
“Comes in a few different flavors”
“was exactly as described”
“Loves when we walk over to the bag”
What buyers complain about
“Costly”
“have had diarrhea”
“Very small cans”
“My dog food had ants in it”
“After a few weeks of eating this food, he has experienced itchy skin and bald patches”
“Expensive for 2.5 lb bag of non returnable dog food that has only ONE redeeming quality”
“The only dry food my dog will eat”
“All laundry detergent spilled on it”
“the entire thing was gone 5 minutes later”
“it breaks- It pulls apart at the seam. if that makes sense”
Top return reasons
Common questions
- Is maltese profitable to sell on Amazon United States?
- The niche generates $80K/yr across 9 tracked products. 90-day search growth is +23.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the maltese niche?
- 4 brands and 45 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in maltese?
- Top complaints mined from reviews: Value For Money, Indigestion, Size-Overall. The return rate is 0.0%.
- When does demand for maltese peak?
- Demand peaks in Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the maltese niche?
- Listings span $11.15–$59.08; the average listing price is $29.61 (sweet spot $15–$100). The average incumbent carries 11,604 reviews — the moat a new listing must climb.