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Malacetic Ultra

Maybe

Buyers convert on 17.0% of searches. But the top 5 brands take 100% of clicks, so Malacetic Ultra is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$273K/yr60K searches / yr
90-day growth
+12.9%search demand this quarter
Competition
97%top-5 click share · 2 brands · 10 sellers

Flapen Score

Malacetic Ultra against its category

The dotted line is the Pet Supplies average. Past it, Malacetic Ultra is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malacetic Ultra market on Amazon at a glance

Shoppers on Amazon United States searched for Malacetic Ultra 60K times last year and spent an estimated $273K. All 2 brands take every click. Demand peaks in May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+12.9%
Conversion, latest week
17.0%
Market size, estimated
$273Ka year
Peak month
May2.1× the quietest month
Top search term
malacetic otic cleanser for dogs20K searches a year

02 · Price

A sale here is worth $26.84.

Listings sell for $26.84 on average, from $17.81 to $39.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At $26.84 that is $40K to $54K a year per listing.

Average price
$26.84inside the $15 to $100 sweet spot
Price range
$17.81–$39.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,500–2,000
Revenue per listing a year
$40K–$54K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #101 within Health Supplies. It carries 243 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#101in Health Supplies
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
243per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 114 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
114 months

Products

Top Malacetic Ultra products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 223%
  • Open — no brand owns it (0%)

Demand

Malacetic Ultra search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Malacetic Ultra search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malacetic otic cleanser for dogs20K/yr
  • malacetic ultra17K/yr
  • malacetic ultra otic cleanser for dogs7K/yr
  • malacetic8K/yr
  • malacetic otic cleanser4K/yr
  • malacetic ultra otic cleanser3K/yr

Reviews and returns

What reviews say buyers love and hate about Malacetic Ultra

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
24%of negative reviews mention “Allergies”
0.6%of orders come back
“Dog had allergic reaction”
A buyer, on “Allergies”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Malacetic Ultra questions

Answered from the same tracked data.