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Mag Float

Maybe

An estimated 1.0% of orders come back. But the top 5 brands take 90% of clicks, so Mag Float is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$260K/yr171K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
45%top-5 click share · 12 brands · 120 sellers

Flapen Score

Mag Float against its category

The dotted line is the Pet Supplies average. Past it, Mag Float is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mag Float market on Amazon at a glance

Shoppers on Amazon United States searched for Mag Float 171K times last year and spent an estimated $260K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Aug–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
4.0%
Market size, estimated
$260Ka year
Peak month
November2.9× the quietest month
Top search term
flotas para concreto58K searches a year

02 · Price

A sale here is worth $38.64.

Listings sell for $38.64 on average, from $13.07 to $116.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $38.64 that is $4K to $10K a year per listing.

Average price
$38.64inside the $15 to $100 sweet spot
Price range
$13.07–$116.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #97 within Fish & Aquatic Pets. It carries 936 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#97in Fish & Aquatic Pets
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
936per listing
Listings tracked
35

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mag Float products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$26K$39K$52K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

120

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 83%

Open market

7%

  • MARSHALLTOWN51%
  • Mag-Float11%
  • Goldblatt11%
  • Gulfstream Tropical11%
  • Kraft Tool5%
  • Konvixon3%
  • Open — no brand owns it (6 brands, 7%)

Demand

Mag Float search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Mag Float search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flotas para concreto58K/yr
  • flota para concreto17K/yr
  • mag float16K/yr
  • magnesium float12K/yr
  • concrete hand float8K/yr
  • mag float glass aquarium cleaner12K/yr
  • concrete mag float5K/yr
  • magnesium float concrete5K/yr
  • flota5K/yr
  • concrete mag5K/yr

Reviews and returns

What reviews say buyers love and hate about Mag Float

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Value For Money”
1.0%of orders come back
“Expensive,”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mag Float questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data