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65

macaw toys

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 26Conversion 77Competition 86Returns 97Price range 85Avg price 93Brand share 92Review moat 68Quality gap 50

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Avg price

Great$22.15

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$8.94–$58.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good780.93

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$127K

$127K/yr · 76K searches

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, macaw toys is a $127K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Dec. Verdict: Worth a look — 65/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

macaw toys market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
$133K–$177K
units × avg price
Launch success
14%
2 of 14 new (360d)
Conversion rate
7.5%
Avg BSR
#158
Page quality
0%
Prime
100%
Sponsored
97%
Out of stock
2.9%
Avg brand age
49 months
Avg seller age
182 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

39

Top-5 brand share

43%

Top 20: 90%

Top-5 click share

29%

Top 20: 65%

Open market

51%

  • YIXUND12%
  • MEWTOGO9%
  • WQY GroceryShop9%
  • Zephyriel8%
  • RUBY.Q6%
  • GILYGI6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.
4K3KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top macaw toys search terms

  • macaw toys39K/yr
  • african grey toys7K/yr
  • cockatoo toys for large birds6K/yr
  • macaw toys extra large8K/yr
  • macaw toy4K/yr
  • gifts for parrot owners12K/yr
All search terms

Top macaw toys products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$8K9%$11K12%$15K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 58 tracked products in this niche — three views at once, no toggling.

What buyers say about macaw toys

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience26%

“Fun to play with”

Pet Friendly14%

“Beautiful pet toys”

Value For Money10%

“Affordable price”

Color9%

“The colors are pretty”

Quality-Overall8%

“The quality of these toys is great”

Size-Overall7%

“Good size”

Durability6%

“Held up well”

Ease Of Chewing/Swallowing3%

“Chew proof”

Strength2%

“The materials feel strong”

Advertised Vs Actual Product1%

“As advertised”

What buyers complain about

Size-Overall31%

“Product is small”

Durability20%

“Broken within 2 days”

Advertised Vs Actual Product9%

“Misleading pictures”

Value For Money5%

“It's a little pricey for what you get”

Quality-Overall5%

“Quality control is not very good”

Strength3%

“Not strong enough”

Color2%

“the colors smears off quickly”

Material Quality2%

“Blue material comes right off”

Weight Heavy1%

“Its very heavy”

Thickness1%

“are used to hang are pretty thin”

Top return reasons

Size-Overall49%
Advertised Vs Actual Product11%
Defective Material/Parts11%
Quality-Overall6%
Durability5%
Material Quality3%
Value For Money3%
Strength2%
Smell1%
Color1%

Common questions

Is macaw toys profitable to sell on Amazon United States?
The niche generates $127K/yr across 58 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (65/100).
How competitive is the macaw toys niche?
32 brands and 39 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in macaw toys?
Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 0.6%.
When does demand for macaw toys peak?
Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the macaw toys niche?
Listings span $8.94–$58.88; the average listing price is $22.15 (sweet spot $15–$100). The average incumbent carries 781 reviews — the moat a new listing must climb.