Macaw Food
MaybeAn estimated 0.0% of orders come back. But demand is soft, at +5.3% this quarter, so Macaw Food is a Maybe.
- Flapen Score
- 63 / 100Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 5163
- Market size
- $262K/yr48K searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 43%top-5 click share · 16 brands · 60 sellers
Flapen Score
Macaw Food against its category
The dotted line is the Pet Supplies average. Past it, Macaw Food is stronger. Inside it, weaker.
Market
The Macaw Food market on Amazon at a glance
Shoppers on Amazon United States searched for Macaw Food 48K times last year and spent an estimated $262K. The top 5 brands take 80% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 13.0%
- Market size, estimated
- $262Ka year
- Peak month
- September1.2× the quietest month
- Top search term
- macaw food39K searches a year
02 · Price
A sale here is worth $41.79.
Listings sell for $41.79 on average, from $14.55 to $121.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $41.79 that is $4K to $10K a year per listing.
- Average price
- $41.79inside the $15 to $100 sweet spot
- Price range
- $14.55–$121.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #262 within Birds. It carries 927 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 83%
- Out of stock, average day
- 1.6%
- Average rank
- #262in Birds
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 927per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Macaw Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
60
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
16%
- Brand 133%
- Brand 221%
- Brand 315%
- Brand 45%
- Brand 55%
- Brand 65%
- Open — no brand owns it (10 brands, 16%)
Demand
Macaw Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews and returns
What reviews say buyers love and hate about Macaw Food
We read the reviews and the return reasons for every product selling here.
“its a very small bag over priced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Macaw Food questions
Answered from the same tracked data.









