lycra fly masks for horses
Worth a lookShows a sweet-spot price point ($62.78 avg), but a small market ($38K/yr) keeps it on the watch list.
Avg price
Great$62.78avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 6% kills the launch gate
Review moat
Good672.56avg incumbent reviews — the moat a new listing must climb
Growth
Good+51.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$9.62–$248.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$38K$38K/yr · 44K searches
According to Flapen's Amazon United States niche tracking, lycra fly masks for horses is a $38K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
lycra fly masks for horses market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $31K–$47K
- units × avg price
- Launch success
- —
- 0 of 2 new (360d)
- Conversion rate
- 1.4%
- Avg BSR
- #154
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 94%
- Out of stock
- 8.2%
- Avg brand age
- 54 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
44
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
32%
Top 20: 70%
Open market
6%
- Professional's Choice60%
- Harrison Howard19%
- horzmetnex5%
- Chunful5%
- Jeffers3%
- SmartEquine2%
- Open — no brand owns it (7 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +51.1% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.4×
Top lycra fly masks for horses search terms
- lycra fly masks for horses9K/yr
- professional choice horse boots13K/yr
- lycra fly mask5K/yr
- professional choice fly mask3K/yr
- professionals choice5K/yr
- professional choice4K/yr
- professional choice boots3K/yr
- professional choice splint boots3K/yr
- professionals choice sports medicine products inc.59/yr
Top lycra fly masks for horses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Professionals Choice Strike Sports Medicine Boot | All-in-One Solution to Impact Protection and Support | Pacific Value 4-Pack Medium
Professional's Choice$248.734.8★12 rev
Harrison Howard Super Comfort Stretchy Fly Mask Large Eye Space with UV Protection Soft on Skin with Breathability Navy Blue L Full Size
Harrison Howard$14.884.3★2,478 rev
Professionals Choice Equine SMBII Sports Medicine Boots | Sold in Pairs | Black | Small
Professional's Choice$82.904.6★233 rev
Professionals Choice 2XCOOL Sports Medicine Horse Boots | Protective & Breathable Design for Ultimate Comfort Durability & Cooling in Active Horses | 2 Pack Medium Black
Professional's Choice$112.384.6★283 rev
Professionals Choice Comfort Fit Fly Mask | Pacific Blue
Professional's Choice$25.534.4★3,368 rev
Newest
by launch date
Jeffers Lycra Horse Fly Mask w/Ears Oversize- Breathable Lightweight Snug Fit Horse Face Covering Mesh Eyes & Ears Forelock Hole UV Protection Pasture & Riding Summer Apparel - Equestrian Toile
Jeffers$19.9159 rev
Fly Mask for Horses Fly Masks for Horses Protection During Summer Turnout Trail Riding in Bug-Prone Areas Lycra Fabric with 40 Mesh Count K080 Screen for Enhanced Airflow
Ujukoxc$9.620 rev
Jeffers Lycra Horse Fly Mask w/Ears Full Size - Breathable Lightweight Snug Fit Horse Face Covering Mesh Eyes & Ears Forelock Hole UV Protection Pasture & Riding Summer Apparel - Rose Garden
Jeffers$19.8659 rev
SmartEquine Comfort Horse Fly Mask with SmartCore Technology Horse Size
SmartEquine$15.9541 rev
FOXLVDA 3 Pcs Horse Fly Mask - Fly Masks for Horses with Ears
FOXLVDA$25.5836 rev
Trending
90-day click momentumFOXLVDA 3 Pcs Horse Fly Mask - Fly Masks for Horses with Ears
FOXLVDA$25.583.8★
Jeffers Lycra Horse Fly Mask w/Ears Oversize- Breathable Lightweight Snug Fit Horse Face Covering Mesh Eyes & Ears Forelock Hole UV Protection Pasture & Riding Summer Apparel - Equestrian Toile
Jeffers$19.914.5★
HUAME Fly Masks for Horses with Ears Set of 3 Comfort Fit Stretchy Fabric with UV Protection Soft on Skin Breathability for Average Size Horses (Red-Blue-Pink)
HUAME$25.643.7★
Country Pride Lycra Zebra Fly Mask for Horses Stretch Lycra with Mesh Eye Openings and Ear Covers Forelock Hole for Comfort Insect Protection Stylish Turnout and Stable Use (Large)
Country Pride$19.753.9★
Professionals Choice Comfortfly Lycra Mask One Size Charcoal
Professional's Choice$25.634.1★
What buyers say about lycra fly masks for horses
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Very well made”
“worth it”
“Easy to put on”
“Very comfortable”
“Love the color”
“My horse approves”
“Its nicely made: however”
“durable”
“Professional's Choice SMBII Sports Medicine Boot”
What buyers complain about
“After 48 hours, 2 of the 3 are fully ripped”
“didnt fit right”
“Not well made”
“Poorly stitched”
“A bit tough to get on”
“Another horse pulled it off and it got stuck on my horses face and covered his eyes entirely, blinding him, until someone rescued him”
“My horse was itching his face/eyebrow”
“definitely not very strong”
Top return reasons
Common questions
- Is lycra fly masks for horses profitable to sell on Amazon United States?
- The niche generates $38K/yr across 48 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +51.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the lycra fly masks for horses niche?
- 13 brands and 44 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in lycra fly masks for horses?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.1%.
- When does demand for lycra fly masks for horses peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.4× the quietest.
- What does it cost to enter the lycra fly masks for horses niche?
- Listings span $9.62–$248.73; the average listing price is $62.78 (sweet spot $15–$100). The average incumbent carries 673 reviews — the moat a new listing must climb.