- Flapen Score
- 40 / 100Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 5140
- Market size
- $40K/yr41K searches / yr
- 90-day growth
- -30.9%search demand this quarter
- Competition
- 55%top-5 click share · 5 brands · 24 sellers
Flapen Score
Lumabone against its category
The dotted line is the Pet Supplies average. Past it, Lumabone is stronger. Inside it, weaker.
Market
The Lumabone market on Amazon at a glance
Shoppers on Amazon United States searched for Lumabone 41K times last year and spent an estimated $40K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -30.9%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $40Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- lumabone17K searches a year
02 · Price
A sale here is worth $15.44.
Listings sell for $15.44 on average, from $8.22 to $39.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.44 that is $2K to $4K a year per listing.
- Average price
- $15.44inside the $15 to $100 sweet spot
- Price range
- $8.22–$39.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #254 within Toys. It carries 16,171 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 90%
- Out of stock, average day
- 22.0%
- Average rank
- #254in Toys
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 16,171per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Lumabone products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers Real Bacon Made in USA Medium
- Price
- $11.37
- Rating
- 4.5/5
- Reviews
- 83,366
- Age
- 11y ago

Benebone Medium 4-Pack Dog Toys for Aggressive Chewers Durable Dog Bones Made in USA Dog Toys for Medium Dogs Under 60 lbs
- Price
- $29.79
- Rating
- 4.6/5
- Reviews
- 15,572
- Age
- 4y ago

Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers Made in USA Small Real Bacon Flavor
- Price
- $10.13
- Rating
- 4.5/5
- Reviews
- 83,366
- Age
- 9y ago

Benebone Ring Durable Dog Chew Toy for Aggressive Chewers Real Bacon Made in USA Medium
- Price
- $11.84
- Rating
- 4.6/5
- Reviews
- 641
- Age
- 2y ago

Benebone Dental Durable Dog Chew Toy for Aggressive Chewers Real Bacon Made in USA Medium
- Price
- $12.01
- Rating
- 4.6/5
- Reviews
- 8,252
- Age
- 10y ago
Trending
estimated 90-day click momentum
Benebone Bone Durable Dog Chew Toy for Aggressive Chewers Real Bacon Made in USA Medium
- Price
- $13.14
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 4mo ago

Lumabone Bulkster Durable Chew Toy for Aggressive Chewers Real Beef Made in USA Giant
- Price
- $13.51
- Rating
- 4.6/5
- Reviews
- 1,397
- Age
- 4y ago

Benebone Ring Durable Dog Chew Toy for Aggressive Chewers Real Bacon Made in USA Medium
- Price
- $11.84
- Rating
- 4.6/5
- Reviews
- 641
- Age
- 2y ago

Benebone Medium 4-Pack Dog Toys for Aggressive Chewers Durable Dog Bones Made in USA Dog Toys for Medium Dogs Under 60 lbs
- Price
- $29.79
- Rating
- 4.6/5
- Reviews
- 15,572
- Age
- 4y ago

Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers Real Bacon Made in USA Tiny
- Price
- $8.22
- Rating
- 4.5/5
- Reviews
- 83,366
- Age
- 1y ago
Newest
by launch date
Benebone Bone Durable Dog Chew Toy for Aggressive Chewers Real Bacon Made in USA Medium
- Price
- $13.14
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 4mo ago

Gardner Pet 4-Pack Dog Chew Toy Long Lasting Interactive Dog Toys Add Shredded Coconut Nylon+TPR Teeth Cleaning and Training Toy for Medium/Large Breed Bacon Flavor(Antler-L/S+Bone-S+Cookie)
- Price
- $11.46
- Rating
- 4.3/5
- Reviews
- 90
- Age
- 8mo ago

Funnbite Tough Dog Toys for Aggressive Chewers Bacon Scented & Curved Nylon Bone to Keep Them Busy Durable Chew Toy for Medium & Large Breeds (25-80 lbs)
- Price
- $8.40
- Rating
- 4.2/5
- Reviews
- 253
- Age
- 10mo ago

Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers Real Bacon Made in USA Tiny
- Price
- $8.22
- Rating
- 4.5/5
- Reviews
- 83,366
- Age
- 1y ago

Lumabone Real Bacon 3-Pack Dog Toys for Aggressive Chewers Wishbone Dental Chew Ring Bacon Medium
- Price
- $17.92
- Rating
- 4.6/5
- Reviews
- 2,552
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
24
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 100%
Open market
0%
- Benebone73%
- Lumabone21%
- NEZIN4%
- Funnbite1%
- Gardner Pet1%
Demand
Lumabone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Lumabone search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lumabone17K/yr
- lumabones for dogs18K/yr
- luma bone2K/yr
- lumabones for dogs large3K/yr
- lumabone 3 pack564/yr
- lumabones for dogs 3 pack179/yr
Reviews and returns
What reviews say buyers love and hate about Lumabone
We read the reviews and the return reasons for every product selling here.
“it was breaking into pieces”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lumabone questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









