Low Sugar Horse Treats
FailShoppers spend an estimated $43K a year here, so Low Sugar Horse Treats is a Fail.
- Flapen Score
- 47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 5147
- Market size
- $43K/yr20K searches / yr
- 90-day growth
- +20.6%search demand this quarter
- Competition
- 75%top-5 click share · 8 brands · 40 sellers
Flapen Score
Low Sugar Horse Treats against its category
The dotted line is the Pet Supplies average. Past it, Low Sugar Horse Treats is stronger. Inside it, weaker.
Market
The Low Sugar Horse Treats market on Amazon at a glance
Shoppers on Amazon United States searched for Low Sugar Horse Treats 20K times last year and spent an estimated $43K. The top 5 brands take 90% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +20.6%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $43Ka year
- Top search term
- low sugar horse treats9K searches a year
02 · Price
A sale here is worth $19.91.
Listings sell for $19.91 on average, from $7.52 to $36.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $19.91 that is $2K to $5K a year per listing.
- Average price
- $19.91inside the $15 to $100 sweet spot
- Price range
- $7.52–$36.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #24 within Horses. It carries 612 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 10.5%
- Average rank
- #24in Horses
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 612per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Low Sugar Horse Treats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Manna Pro NutriGood Low-Sugar Apple Snax Horse Treats All-Natural No Added Sugar or Molasses Low-Starch Formula Ideal for Horses with Metabolic Needs 4 lb Bag
- Price
- $13.99
- Rating
- 4.6/5
- Reviews
- 769
- Age
- 8y ago

Mrs Pastures Mindful Minis-Cookies and Treats for Horses -Premium Horse Treats -Made with Alfalfa Flaxseed & Pomegranate -Low Starch and Sugar - Preservative Free - All Natural - Made in USA - (4lbs)
- Price
- $36.22
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Manna Pro Bite-Size Nuggets for Horses Pocket Sized Training Horse Treats Apple Flavored Treats Packs with Vitamins & Minerals Great Taste Guaranteed 4 lbs
- Price
- $7.52
- Rating
- 4.8/5
- Reviews
- 4,163
- Age
- 13y ago

Buckeye All-Natural No Sugar Added Peppermint Bits Treats for Horses 4 Pounds
- Price
- $18.96
- Rating
- 4.8/5
- Reviews
- 137
- Age
- 15y ago

Kelcies Pumpkin Spice Horses Treats - Low Sugar Starch and Carbohydrates | Healthy Treats for Horse Supports Superior Digestion 8 Ounce (1 Pack)
- Price
- $12.95
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 4y ago
Trending
estimated 90-day click momentum
Mrs Pastures Mindful Minis-Cookies and Treats for Horses -Premium Horse Treats -Made with Alfalfa Flaxseed & Pomegranate -Low Starch and Sugar - Preservative Free - All Natural - Made in USA - (4lbs)
- Price
- $36.22
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Uckele SmartEquine Equi Treats Peppermint Flavor 4 lb Bag
- Price
- $29.84
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 6y ago

The German Horse Muffin All Natural Horse Treats 1lb
- Price
- $14.23
- Rating
- 4.9/5
- Reviews
- 688
- Age
- 10y ago

Buckeye All-Natural No Sugar Added Peppermint Bits Treats for Horses 4 Pounds
- Price
- $18.96
- Rating
- 4.8/5
- Reviews
- 137
- Age
- 15y ago

Kelcies Pumpkin Spice Horses Treats - Low Sugar Starch and Carbohydrates | Healthy Treats for Horse Supports Superior Digestion 8 Ounce (1 Pack)
- Price
- $12.95
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 4y ago
Newest
by launch date
SmartEquine Equi Treats Banana Bread Flavor 4 lb Bag
- Price
- $29.75
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 11mo ago

Mrs Pastures Mindful Minis-Cookies and Treats for Horses -Premium Horse Treats -Made with Alfalfa Flaxseed & Pomegranate -Low Starch and Sugar - Preservative Free - All Natural - Made in USA - (4lbs)
- Price
- $36.22
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Enjoy Yums Mint Horse Treats 1 lb Bag All-Natural Low Sugar Heart-Shaped Baked Biscuits Peppermint & Honey Flavor Vet-Endorsed USA Made
- Price
- $14.95
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Kelcies Pumpkin Spice Horses Treats - Low Sugar Starch and Carbohydrates | Healthy Treats for Horse Supports Superior Digestion 1 Pound (Pack of 1)
- Price
- $19.54
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 2y ago

Kelcies Pumpkin Spice Horses Treats - Low Sugar Starch and Carbohydrates | Healthy Treats for Horse Supports Superior Digestion 8 Ounce (1 Pack)
- Price
- $12.95
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
40
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
5%
- Manna Pro56%
- Kelcies Pumpkin Spice12%
- Mrs. Pastures8%
- SmartEquine8%
- Buckeye Nutrition7%
- Enjoy Yums4%
- Open — no brand owns it (2 brands, 5%)
Search terms
Top Low Sugar Horse Treats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- low sugar horse treats9K/yr
- horse treats low sugar6K/yr
- sugar free horse treats4K/yr
Reviews and returns
What reviews say buyers love and hate about Low Sugar Horse Treats
We read the reviews and the return reasons for every product selling here.
“started smelling then carefully tried 1 then it was over”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Low Sugar Horse Treats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









