Low Protein Dog Food
MaybeAn estimated 0.0% of orders come back. But demand is soft, at +6.6% this quarter, so Low Protein Dog Food is a Maybe.
- Flapen Score
- 58 / 100Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 5158
- Market size
- $222K/yr94K searches / yr
- 90-day growth
- +6.6%search demand this quarter
- Competition
- 42%top-5 click share · 13 brands · 25 sellers
Flapen Score
Low Protein Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Low Protein Dog Food is stronger. Inside it, weaker.
Market
The Low Protein Dog Food market on Amazon at a glance
Shoppers on Amazon United States searched for Low Protein Dog Food 94K times last year and spent an estimated $222K. The top 5 brands take 83% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +6.6%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $222Ka year
- Top search term
- low fat dog food for pancreatitis26K searches a year
02 · Price
A sale here is worth $47.09.
Listings sell for $47.09 on average, from $10.96 to $107.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $47.09 that is $0 to $5K a year per listing.
- Average price
- $47.09inside the $15 to $100 sweet spot
- Price range
- $10.96–$107.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #492 within Food. It carries 1,425 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #492in Food
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 1,425per listing
- Listings tracked
- 33
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 101 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 101 months
Products
Top Low Protein Dog Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SquarePet Veterinarian Formulated Solutions Low Fat Content Lean Whitefish Highly Digestible Dry Dog Food 4.4lbs
- Price
- $31.52
- Rating
- 4.3/5
- Reviews
- 290
- Age
- 6y ago

SquarePet Veterinarian Formulated Solutions Low Fat Content Lean Whitefish Highly Digestible Dry Dog Food 22lbs
- Price
- $94.64
- Rating
- 4.3/5
- Reviews
- 290
- Age
- 6y ago

SquarePet Veterinarian Formulated Solutions Hydrolyzed Protein Skin and Digestive Support Dry Dog Food Help with Hot Spots Itchiness Pork Flavor 4.4lbs
- Price
- $32.49
- Rating
- 4.2/5
- Reviews
- 317
- Age
- 6y ago

Hills Science Diet Adult 1-6 Light Small Bites Dry Dog Food Chicken Meal & Barley 5 lb. Bag
- Price
- $20.63
- Rating
- 4.8/5
- Reviews
- 6,053
- Age
- 21y ago

Hills Prescription Diet i/d Low Fat Digestive Care Dry Dog Food Chicken 8.5 lb. Bag
- Price
- $57.15
- Rating
- 4.7/5
- Reviews
- 2,090
- Age
- 14y ago
Trending
estimated 90-day click momentum
Pro Plan Veterinary Diets Purina EN Gastroenteric Low Fat Canine Formula Dog Food Dry Recipe - 25 lb. Bag
- Price
- $107.86
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 2y ago

Blue Buffalo Life Protection Formula Healthy Weight Adult Dry Dog Food Chicken & Brown Rice Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Lean Muscles & Weight Control 5 lbs.
- Price
- $14.42
- Rating
- 4.7/5
- Reviews
- 8,375
- Age
- 5y ago

Purina Pro Plan Veterinary Diets EN Gastroenteric Low Fat Canine Formula Wet Dog Food - (Pack of 12) 13.4 oz. Cans
- Price
- $54.06
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 2y ago

Diamond Naturals Light Dry Dog Food Formula with Quality Lean Protein Probiotics and Essential Nutrients
- Price
- $40.66
- Rating
- 4.6/5
- Reviews
- 2,362
- Age
- 15y ago

Hills Science Diet Adult 1-5 Light Large Breed Dry Dog Food Chicken Meal & Barley 30 lb. Bag
- Price
- $77.60
- Rating
- 4.7/5
- Reviews
- 2,866
- Age
- 7y ago
Newest
by launch date
SquarePet VFS Low Fat Soft-Baked Dog Treats 6oz Ocean Whitefish Low Fat Formula for Digestive Support Omega 3 with DHA/EPA Limited Ingredient All Natural Made in USA
- Price
- $10.96
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 1y ago

Purina Pro Plan Veterinary Diets EN Gastroenteric Low Fat Canine Formula Wet Dog Food - (Pack of 12) 13.4 oz. Cans
- Price
- $54.06
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 2y ago

Pro Plan Veterinary Diets Purina EN Gastroenteric Low Fat Canine Formula Dog Food Dry Recipe - 25 lb. Bag
- Price
- $107.86
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 2y ago

Natural Balance Limited Ingredient Adult Dry Dog Food with Vegan Plant Based Protein and Healthy Grains Vegetarian Recipe 4 Pound (Pack of 1)
- Price
- $23.44
- Rating
- 4.6/5
- Reviews
- 2,173
- Age
- 4y ago

Daves Pet Food Restricted Sodium Diet for Dogs Chicken Pate Recipe 13.2 oz Canned Dog Food Case of 12
- Price
- $35.69
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
25
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 83%
Open market
13%
- SquarePet49%
- Hill's Science Diet14%
- Pro Plan Veterinary Diets8%
- HILL'S PRESCRIPTION DIET7%
- Blue Buffalo5%
- Natural Balance4%
- Open — no brand owns it (7 brands, 13%)
Demand
Low Protein Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 8.4× · 8 of 12 months tracked
Search terms
Top Low Protein Dog Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- low fat dog food for pancreatitis26K/yr
- low protein dog food21K/yr
- square pet dog food9K/yr
- low sodium dog food6K/yr
- science diet light dog food5K/yr
- low carb dog food10K/yr
- square pet4K/yr
- squarepet dog food4K/yr
- square pet low fat dog food3K/yr
- hills science diet light dog food2K/yr
Reviews and returns
What reviews say buyers love and hate about Low Protein Dog Food
We read the reviews and the return reasons for every product selling here.
“I don't love the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Low Protein Dog Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









