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Low Protein Dog Food

Maybe

An estimated 0.0% of orders come back. But demand is soft, at +6.6% this quarter, so Low Protein Dog Food is a Maybe.

Flapen Score
58
58 / 100
Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 51
Market size
$222K/yr94K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
42%top-5 click share · 13 brands · 25 sellers

Flapen Score

Low Protein Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Low Protein Dog Food is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Low Protein Dog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Low Protein Dog Food 94K times last year and spent an estimated $222K. The top 5 brands take 83% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
5.0%
Market size, estimated
$222Ka year
Top search term
low fat dog food for pancreatitis26K searches a year

02 · Price

A sale here is worth $47.09.

Listings sell for $47.09 on average, from $10.96 to $107.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $47.09 that is $0 to $5K a year per listing.

Average price
$47.09inside the $15 to $100 sweet spot
Price range
$10.96–$107.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #492 within Food. It carries 1,425 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#492in Food
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,425per listing
Listings tracked
33

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
101 months

Products

Top Low Protein Dog Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$33K$44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

25

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 83%

Open market

13%

  • SquarePet49%
  • Hill's Science Diet14%
  • Pro Plan Veterinary Diets8%
  • HILL'S PRESCRIPTION DIET7%
  • Blue Buffalo5%
  • Natural Balance4%
  • Open — no brand owns it (7 brands, 13%)

Demand

Low Protein Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 8.4× · 8 of 12 months tracked

Search terms

Top Low Protein Dog Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • low fat dog food for pancreatitis26K/yr
  • low protein dog food21K/yr
  • square pet dog food9K/yr
  • low sodium dog food6K/yr
  • science diet light dog food5K/yr
  • low carb dog food10K/yr
  • square pet4K/yr
  • squarepet dog food4K/yr
  • square pet low fat dog food3K/yr
  • hills science diet light dog food2K/yr

Reviews and returns

What reviews say buyers love and hate about Low Protein Dog Food

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Pet Friendly”
18%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“I don't love the price”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Low Protein Dog Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data