low calorie dog training treats
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.88avg listing price — sweet spot $15–$100
Price range
Good$4.71–$34.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.7%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,558.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 32K searches
According to Flapen's Amazon United States niche tracking, low calorie dog training treats is a $70K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
low calorie dog training treats market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $72K–$89K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 12.3%
- Avg BSR
- #284
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.9%
- Avg brand age
- 88 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
456
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
60%
Top 20: 95%
Open market
13%
- Greenies63%
- Pro Plan Veterinary Diets8%
- Covetrus5%
- Fruitables4%
- HILL'S PRESCRIPTION DIET3%
- N-Bone3%
- Open — no brand owns it (6 brands, 13%)
Demand
Weekly Amazon search volume, last 22 weeks — +14.7% search growth over the last 90 days.Top low calorie dog training treats search terms
- greenies weight management dental treats7K/yr
- low fat dog treats pancreatitis6K/yr
- low calorie dog treats for weight loss5K/yr
- weight management dog treats4K/yr
- greenies weight management4K/yr
- diet dog treats for weight loss4K/yr
- greenies dog treats weight management2K/yr
Top low calorie dog training treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Greenies Veterinarian-Recommended Adult Natural Dental Dog Treats Regular Size Weight Management Dog Dental Chews 27 oz. Pack 27 Count
Greenies$31.124.8★6,089 rev
Greenies Veterinarian-Recommended Adult Natural Dental Dog Treats Petite Size Weight Management Dog Dental Chews 27 oz. Pack 45 Count
Greenies$31.264.8★6,089 rev
Greenies Veterinarian-Recommended Adult Natural Dental Dog Treats Large Size Weight Management Dog Dental Chews 27 oz. Pack 17 Count
Greenies$31.074.8★6,089 rev
Purina Pro Plan Veterinary Diets Gentle Snackers Hydrolyzed Plus Low Fat Dog Treats - 8 oz. Pouch
Pro Plan Veterinary Diets$11.424.6★1,078 rev
Greenies Veterinarian-Recommended Adult Natural Dental Dog Treats Teenie Size Dog Dental Chews Original Flavor 36 oz. Pack 130 Count
Greenies$31.794.8★75,037 rev
Newest
by launch date
Chew + Heal Labs Low Calorie Dog Jerky Treats - 5 oz of Vegan Plant Based Natural Dog Treats with Chia Seeds Fruits and Vegetables - Good for Weight Management - Made in the USA
Chew + Heal Labs$9.9676 rev
SquarePet VFS Low Fat Soft-Baked Dog Treats 6oz Ocean Whitefish Low Fat Formula for Digestive Support Omega 3 with DHA/EPA Limited Ingredient All Natural Made in USA
SquarePet$10.9655 rev
Bil-Jac Slim Jacs Low-Fat Dog Treats for Weight Management | Made with Real Chicken Liver | 4 oz
Bil-Jac$5.7427 rev
Purina Pro Plan Veterinary Diets Gentle Snackers Hydrolyzed Plus Low Fat Dog Treats - 8 oz. Pouch
Pro Plan Veterinary Diets$11.421,078 rev
Fruitables Baked Dog Treats Healthy Pumpkin Treat for Dogs Low Calorie & Delicious Free of Wheat Corn and Soy Made in the USA Apple and Crispy Bacon Flavor 12oz
Fruitables$5.585,324 rev
Trending
90-day click momentumBil-Jac Slim Jacs Low-Fat Dog Treats for Weight Management | Made with Real Chicken Liver | 4 oz
Bil-Jac$5.744.6★
Greenies Veterinarian-Recommended Adult Natural Dental Dog Treats Petite Size Fresh Flavor 12 oz. Pack 20 Count
Greenies$15.724.7★
Greenies Dog Treats Veterinarian-Recommended Natural Dental Treats for Dogs Teenie Size Blueberry Flavor 12 oz. Packs 43 Count
Greenies$16.994.8★
Greenies Veterinarian-Recommended Adult Natural Dental Dog Treats Teenie Size Dog Dental Chews Original Flavor 6 oz. Pack 22 Count
Greenies$9.204.8★
Covetrus Nutrisential Lean Treats for Dogs - Small Medium & Large Dogs (K9) - Nutritional Low Fat Bite-Size - Soft Chicken Flavor - 6 Pack - 4oz
Covetrus$28.324.8★
What buyers say about low calorie dog training treats
What buyers praise and complain about, mined from review topics.What buyers love
“Dog approved”
“My dogs love these treats”
“Reasonable price”
“Great quality for dogs”
“Good size”
“Keeps their breath fresh”
“I love his breath is fresh smelling”
“they are soft to chew”
“They are soft”
“Flavor variety dogs actually enjoy”
What buyers complain about
“They smell rancid”
“are HUGE”
“Just wish they would be a bit cheaper”
“Gave my dog skin rashes”
“Extremely hard”
“Dogs chew like crazy”
“Gave dog diarrhea”
“It just tastes like hard wheat bread”
“Very dry”
“y dogs didn't like this flavor”
Top return reasons
Common questions
- Is low calorie dog training treats profitable to sell on Amazon United States?
- The niche generates $70K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the low calorie dog training treats niche?
- 12 brands and 456 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in low calorie dog training treats?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.0%.
- What does it cost to enter the low calorie dog training treats niche?
- Listings span $4.71–$34.79; the average listing price is $17.88 (sweet spot $15–$100). The average incumbent carries 12,559 reviews — the moat a new listing must climb.