love blanket
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.98avg listing price — sweet spot $15–$100
Price range
Great$13.07–$55.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,176.92avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, love blanket is a $24K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
love blanket market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $24K–$32K
- units × avg price
- Launch success
- 100%
- 7 of 7 new (360d)
- Conversion rate
- 2.5%
- Avg BSR
- #288
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 1.3%
- Avg brand age
- 32 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
20
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
49%
Top 20: 95%
Open market
36%
- LOOBANI28%
- QiyI9%
- DOVIROS8%
- Bedsure7%
- ARDORI6%
- SmoothNovelty6%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -13.8% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 13.3×
Top love blanket search terms
- wet blanket for squirter3K/yr
- waterproof sex blanket pad7K/yr
- love blankets for couples waterproof4K/yr
- adult squirt blanket3K/yr
- wet blanket for intimacy3K/yr
- waterproof sex blanket queen size7K/yr
- love blankets2K/yr
- loveblanket - the waterproof blanket1K/yr
Top love blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOOBANI Waterproof Blanket for Bed: Reversible Soft Flannel Twin Bed Blanket 60 x 80 Leakproof Throw Spill-Proof Dog Pet Blanket for Couch Cover Movie Time Camping Travel Grey
LOOBANI$35.844.6★629 rev
LOOBANI Waterproof Throw Blanket for Couch: Reversible Leakproof Couch Blanket 40 x 60 Soft Flannel & Coral Fleece Bed Blanket Stain-Proof for Sofa Cover Pet Accidents Travel Grey
LOOBANI$22.094.7★164 rev
DOVIROS Waterproof Blanket for Bed Intimacy Love Blanket Waterproof and Stain Proof Absorbent Washable Bed Protector for Couples Liquid-Resistant Throw for Mattress Protection (80x60 Inch Grey)
DOVIROS$40.944.5★57 rev
QiyI Waterproof Blanket for Bed Couch Sofa Small Washable Reversible & Reusable Pet Dog Cat Throw Blanket Leakproof Stain Resistant Sofa Cover 40x60 Dk Purple/Lt Purple
QiyI$19.844.6★302 rev
SmoothNovelty Couples Waterproof Mat Lover Reusable Stainproof Blanket Quiet Easy Use Towel Protector for Adult Multi Functional Bed Sheets Couple Messy Play Pleasure Comfort(Black 54 x 34 Inch)
SmoothNovelty$21.654.4★118 rev
Newest
by launch date
Waterproof Blanket for Bed - 82 x 82 King Size Water Proof and Stain Resistant Bed Protector for Couples Flannel Moisture Absorbent Machine Washable Liquid-Resistant Throw Blanket Black
Nefishy$45.2028 rev
80x90 Waterproof Bed Blanket for Couples Bed Intimacy Queen Size Splash Blanket Stain-Resistant Absorbent Washable Love Blanket Black Mattress Protector for Adults Water Proof Squirt Bed Cover
Rainmae$41.3840 rev
LOOBANI Waterproof Throw Blanket for Couch: Reversible Leakproof Couch Blanket 40 x 60 Soft Flannel & Coral Fleece Bed Blanket Stain-Proof for Sofa Cover Pet Accidents Travel Grey
LOOBANI$22.09164 rev
QiyI Waterproof Blanket for Bed Couch Sofa Small Washable Reversible & Reusable Pet Dog Cat Throw Blanket Leakproof Stain Resistant Sofa Cover 40x60 Dk Purple/Lt Purple
QiyI$19.84302 rev
QiyI Waterproof Blanket for Bed Couch Sofa Small Washable Reversible & Reusable Pet Dog Cat Throw Blanket Leakproof Stain Resistant Sofa Cover 40x60 Black/Light Grey
QiyI$19.90302 rev
Trending
90-day click momentumWaterproof Blanket for Bed - 82 x 82 King Size Water Proof and Stain Resistant Bed Protector for Couples Flannel Moisture Absorbent Machine Washable Liquid-Resistant Throw Blanket Black
Nefishy$45.204.7★
80x90 Waterproof Bed Blanket for Couples Bed Intimacy Queen Size Splash Blanket Stain-Resistant Absorbent Washable Love Blanket Black Mattress Protector for Adults Water Proof Squirt Bed Cover
Rainmae$41.384.7★
Bedsure Waterproof Blanket for Bed King Size (108x86) - Soft Sherpa Fleece Plush ReversibleWaterproof Dog Blankets for Large Dogs Pet Couch Cover Furniture Protector Grey
Bedsure$46.234.5★
QiyI Waterproof Blanket for Bed Couch Sofa Small Washable Reversible & Reusable Pet Dog Cat Throw Blanket Leakproof Stain Resistant Sofa Cover 40x60 Dk Purple/Lt Purple
QiyI$19.844.6★
LOOBANI Waterproof Throw Blanket for Couch: Reversible Leakproof Couch Blanket 40 x 60 Soft Flannel & Coral Fleece Bed Blanket Stain-Proof for Sofa Cover Pet Accidents Travel Grey
LOOBANI$22.094.7★
What buyers say about love blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Completely waterproof”
“Extremely soft”
“Exactly as advertised”
“No complaints”
“Good value for the price”
“doesnt leak through”
“It's comfortable”
“Looks like it will do its job”
“Keeps everything nice and clean”
“The size covers a great amount of space”
What buyers complain about
“Not water proof”
“Very small like a towel”
“Leaked immediately”
“Takes a while to dry”
“It does not wash well at all”
“performance leaves a lot to be desired”
“not too durable against dogs”
“I really wanted this blanket to work for me but its not happening”
“doesnt look as advertised”
“Thin”
Top return reasons
Common questions
- Is love blanket profitable to sell on Amazon United States?
- The niche generates $24K/yr across 26 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the love blanket niche?
- 18 brands and 20 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in love blanket?
- Top complaints mined from reviews: Water Resistance, Size-Overall, Leak-Proof. The return rate is 1.3%.
- When does demand for love blanket peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 13.3× the quietest.
- What does it cost to enter the love blanket niche?
- Listings span $13.07–$55.48; the average listing price is $31.98 (sweet spot $15–$100). The average incumbent carries 2,177 reviews — the moat a new listing must climb.