long dog leash 20 feet
Skip itPrices mostly outside the sweet spot ($6.75–$15.61) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 6% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.53avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$87K$87K/yr · 121K searches
Review moat
Bad21,217.95avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.75–$15.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, long dog leash 20 feet is a $87K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
long dog leash 20 feet market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $69K–$92K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 6.3%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.8%
- Avg brand age
- 53 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
16
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
7%
- Hi Kiss45%
- MANDAO17%
- Lanwandeng10%
- ZALER8%
- NTR6%
- Vivifying6%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top long dog leash 20 feet search terms
- long dog leash 20 feet43K/yr
- 20 ft dog leash20K/yr
- 20 foot dog leash15K/yr
- 20ft dog leash13K/yr
- 20 ft leash for dogs6K/yr
- 20 dog leash4K/yr
- 20 ft leash4K/yr
- dog leash 20 ft4K/yr
- 20 foot dog lead4K/yr
- 20 ft dog lead3K/yr
Top long dog leash 20 feet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nylon Training Dog Leash for Small Medium Large Dogs 15ft 20ft 30ft 50ft Long Puppy Lead for Obedience Recall Training Camping (20ft Black)
MANDAO$6.754.5★10,768 rev
Hi Kiss Dog/Puppy Obedience Recall Training Agility Lead - 15ft 20ft 30ft 50ft 100ft Leash - Great for Play Camping or Backyard - Orange
Hi Kiss$7.174.5★59,024 rev
Hi Kiss Dog/Puppy Obedience Recall Training Agility Lead - 15ft 20ft 30ft 50ft 100ft Training Leash - Great for Play Camping or Backyard - Black 20ft
Hi Kiss$7.924.5★59,024 rev
Long Dog Leash for Dog Training 20FT Heavy Duty Dog Lead for Large Medium Small Dogs Outside Walking Playing Camping or Yard Orange
Lanwandeng$14.904.5★2,291 rev
Hi Kiss Dog/Puppy Obedience Recall Agility Lead - 15ft 20ft 30ft 50ft 100ft Leash - Great for Training Play Camping or Backyard - Orange 20ft
Hi Kiss$8.504.5★59,024 rev
Newest
by launch dateLong Dog Leash for Dog Training 20FT Heavy Duty Dog Lead for Large Medium Small Dogs Outside Walking Playing Camping or Yard Orange
Lanwandeng$14.902,291 rev
Long Dog Leash for Dog Training 16/20FT/30FT/50FT/100FT Reflective Leash with Lockable Hook Heavy Duty Dogs Lead Tie Out Rope for Large Medium Small Dogs Outside Walking Playing Camping or Yard
Leterno$15.61340 rev
NTR Dog Training Leash 20FT Puppy Check Cord Rope Lead with 2 Swivel Hooks Reflective Threads and Soft Handle Puppy Leash for Walking Hunting Camping for Small Medium and Large Dogs-Black
NTR$14.811,367 rev
ZALER Long Dog Leash 50 feet 30ft 20ft 15ft 10ft Dog Training Lead Heavy Duty Reflective Check Cord Recall Leash for Dogs Training Playing Camping or Backyard (10FT Black)
ZALER$14.76912 rev
ZALER Long Dog Leash 50 feet 30ft 20ft 15ft 10ft Dog Training Lead Heavy Duty Reflective Check Cord Recall Leash for Dogs Training Playing Camping or Backyard (10FT Pink)
ZALER$15.38912 rev
Trending
90-day click momentumHi Kiss Dog/Puppy Obedience Recall Training Agility Lead - 15ft 20ft 30ft 50ft 100ft Training Leash - Great for Play Camping or Backyard - Black 30ft
Hi Kiss$9.734.5★
Hi Kiss Dog/Puppy Obedience Recall Training Agility Lead - 15ft 20ft 30ft 50ft 100ft Leash - Great for Play Camping or Backyard - Orange 30ft
Hi Kiss$9.784.5★
ZALER Long Dog Leash 50 feet 30ft 20ft 15ft 10ft Dog Training Lead Heavy Duty Reflective Check Cord Recall Leash for Dogs Training Playing Camping or Backyard (10FT Pink)
ZALER$15.384.6★
Hi Kiss Dog/Puppy Obedience Recall Training Agility Lead - 15ft 20ft 30ft 50ft 100ft Training Leash - Great for Play Camping or Backyard - Black 20ft
Hi Kiss$7.924.5★
Vivifying Floating Long Dog Leash 20FT Dog Training Leash Lightweight Dog Check Cord Rope Lead with Comfortable Handle for Outside Hiking Swimming Beach and Lake
Vivifying$9.994.7★
What buyers say about long dog leash 20 feet
What buyers praise and complain about, mined from review topics.What buyers love
“good product as advertised”
“As advertised”
“Light weight, durable”
“They are sturdy”
“Light and easy to handle”
“they are a very reasonable price”
“Sturdy material”
“Easy to use”
“Great color”
“the perfect size”
What buyers complain about
“Not durable at all”
“Thin”
“flimsy”
“Very cheap”
“he didn't chew it”
“extremely small hook hard to put on”
“NOT large breed”
“my dog snapped the end off”
“thin”
“After 4 or 5 months the outer material breaks down and separates and the inner ropes are exposed”
Top return reasons
Common questions
- Is long dog leash 20 feet profitable to sell on Amazon United States?
- The niche generates $87K/yr across 19 tracked products. 90-day search growth is +8.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the long dog leash 20 feet niche?
- 10 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in long dog leash 20 feet?
- Top complaints mined from reviews: Durability, Thickness, Strength. The return rate is 2.2%.
- When does demand for long dog leash 20 feet peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the long dog leash 20 feet niche?
- Listings span $6.75–$15.61; the average listing price is $11.53 (sweet spot $15–$100). The average incumbent carries 21,218 reviews — the moat a new listing must climb.