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Long Dog Leash 20 Feet

Fail

Prices span $6.75–$15.61, mostly outside the sweet spot, so Long Dog Leash 20 Feet is a Fail.

Flapen Score
39
39 / 100
Ranks 3,439 of 3,978 Pet Supplies niches · −12 vs the category median of 51
Market size
$87K/yr121K searches / yr
90-day growth
+8.5%search demand this quarter
Competition
61%top-5 click share · 10 brands · 16 sellers

Flapen Score

Long Dog Leash 20 Feet against its category

The dotted line is the Pet Supplies average. Past it, Long Dog Leash 20 Feet is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Dog Leash 20 Feet market on Amazon at a glance

Shoppers on Amazon United States searched for Long Dog Leash 20 Feet 121K times last year and spent an estimated $87K. The top 5 brands take 87% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
6.3%
Market size, estimated
$87Ka year
Peak month
April1.6× the quietest month
Top search term
long dog leash 20 feet43K searches a year

02 · Price

A sale here is worth $11.53.

Listings sell for $11.53 on average, from $6.75 to $15.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.53 that is $3K to $6K a year per listing.

Average price
$11.53under the $15 to $100 sweet spot
Price range
$6.75–$15.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #18 within Training & Behavior Aids. It carries 21,218 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#18in Training & Behavior Aids
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
21,218per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Long Dog Leash 20 Feet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

16

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

7%

  • Brand 145%
  • Brand 217%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (4 brands, 7%)

Demand

Long Dog Leash 20 Feet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Long Dog Leash 20 Feet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long dog leash 20 feet43K/yr
  • 20 ft dog leash20K/yr
  • 20 foot dog leash15K/yr
  • 20ft dog leash13K/yr
  • 20 ft leash for dogs6K/yr
  • 20 dog leash4K/yr
  • 20 ft leash4K/yr
  • dog leash 20 ft4K/yr
  • 20 foot dog lead4K/yr
  • 20 ft dog lead3K/yr

Reviews and returns

What reviews say buyers love and hate about Long Dog Leash 20 Feet

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Durability”
2.2%of orders come back
“Not durable at all”
A buyer, on “Durability”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Long Dog Leash 20 Feet questions

Answered from the same tracked data.