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Lizard Light Bulb

Maybe

Buyers convert on 11.7% of searches. But shoppers spend an estimated $72K a year here, so Lizard Light Bulb is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$72K/yr50K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
56%top-5 click share · 12 brands · 37 sellers

Flapen Score

Lizard Light Bulb against its category

The dotted line is the Pet Supplies average. Past it, Lizard Light Bulb is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lizard Light Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Lizard Light Bulb 50K times last year and spent an estimated $72K. The top 5 brands take 76% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
11.7%
Market size, estimated
$72Ka year
Peak month
November1.4× the quietest month
Top search term
bearded dragon light bulb16K searches a year

02 · Price

A sale here is worth $12.31.

Listings sell for $12.31 on average, from $5.13 to $18.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.31 that is $3K to $6K a year per listing.

Average price
$12.31under the $15 to $100 sweet spot
Price range
$5.13–$18.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Reptiles & Amphibians. It carries 1,666 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Reptiles & Amphibians
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,666per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Lizard Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

37

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

17%

  • Brand 125%
  • Brand 225%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (6 brands, 17%)

Demand

Lizard Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lizard Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bearded dragon light bulb16K/yr
  • lizard light bulb10K/yr
  • snake light bulb5K/yr
  • bearded dragon heat lamp bulb4K/yr
  • tortoise heat lamp bulb4K/yr
  • leopard gecko light bulb4K/yr
  • snake heat bulb2K/yr
  • terrarium light bulb2K/yr
  • bearded dragon light bulbs1K/yr
  • gecko light bulbs373/yr

Reviews and returns

What reviews say buyers love and hate about Lizard Light Bulb

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
43%of negative reviews mention “Durability”
1.3%of orders come back
“DONT LAST”
A buyer, on “Durability”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lizard Light Bulb questions

Answered from the same tracked data.