live shrimp
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Incredible$31.97avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$7.03–$55.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$787K$787K/yr · 2.1M searches
Review moat
Good1,187.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, live shrimp is a $787K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
live shrimp market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $799K–$959K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 1.2%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 14%
- Sponsored
- 71%
- Out of stock
- 6.5%
- Avg brand age
- 48 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Seam Oasis62%
- Generic24%
- SunGrow5%
- Las Vegas Exotic Fish5%
- Swimming Creatures4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top live shrimp search terms
- live fish713K/yr
- live fish for aquarium193K/yr
- live shrimp168K/yr
- neocaridina shrimp live116K/yr
- shrimp live115K/yr
- cherry shrimp77K/yr
- live shrimp freshwater aquarium81K/yr
- peces vivos para peceras71K/yr
- live freshwater fish79K/yr
- fish live59K/yr
Top live shrimp products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Seam Oasis Premium Live Fish Combo Pack of 9 (3 Dambo Red Rose 3 Goldfish Koi Standard Fin 3 Full Gold 24K Guppies) Vibrant Colors Hardy & Active
Seam Oasis$55.173.9★663 rev
Generic Shrimp Up Aquatics 20+ Mixed Color Neocaridina Shrimp Live Freshwater Aquarium Inverts Live Arrival! Mixed
Generic$31.194.5★2,675 rev
SunGrow Shrimp Rocks Calcium Magnesium Rocks for Crayfish Hermit Crab Snails Crustacean Care Aquarium Decor for Crystal Red Amano and Ghost Shrimps Nano Tank Accessories Fish Tank Supplies
SunGrow$7.034.4★2,714 rev
Las Vegas Exotic Fish 20 High Grade Fire Red Cherry Shrimps Neocaridina Live Freshwater Shrimp Aquarium Inverts (Live Guarantee or Replacemnt is free) FREE PLANT!
Las Vegas Exotic Fish$30.743.9★734 rev
Swimming Creatures 5 PCS Assorted Tropical Fish Combo Pack (Selections from Rasboras Rainbowfish Plecos Corydoras Catfish Loaches & More!) Freshwater Aquarium Fish Live
Swimming Creatures$42.223.5★140 rev
Newest
by launch dateSeam Oasis Premium Live Fish Combo Pack of 9 (3 Dambo Red Rose 3 Goldfish Koi Standard Fin 3 Full Gold 24K Guppies) Vibrant Colors Hardy & Active
Seam Oasis$55.17663 rev
Seam Oasis 15+ Mixed Color High Grade Neocaridina Live Freshwater Shrimps for Aquarium Bignner Friendly Neocardina Shrimps Fully Mature Breeding Age Size 0.75-1 inches in Length Live Arrival Guarantee
Seam Oasis$28.64663 rev
Swimming Creatures 5 PCS Assorted Tropical Fish Combo Pack (Selections from Rasboras Rainbowfish Plecos Corydoras Catfish Loaches & More!) Freshwater Aquarium Fish Live
Swimming Creatures$42.22140 rev
Generic Shrimp Up Aquatics 20+ Mixed Color Neocaridina Shrimp Live Freshwater Aquarium Inverts Live Arrival! Mixed
Generic$31.192,675 rev
Las Vegas Exotic Fish 20 High Grade Fire Red Cherry Shrimps Neocaridina Live Freshwater Shrimp Aquarium Inverts (Live Guarantee or Replacemnt is free) FREE PLANT!
Las Vegas Exotic Fish$30.74734 rev
Trending
90-day click momentumSeam Oasis Premium Live Fish Combo Pack of 9 (3 Dambo Red Rose 3 Goldfish Koi Standard Fin 3 Full Gold 24K Guppies) Vibrant Colors Hardy & Active
Seam Oasis$55.173.9★
SunGrow Shrimp Rocks Calcium Magnesium Rocks for Crayfish Hermit Crab Snails Crustacean Care Aquarium Decor for Crystal Red Amano and Ghost Shrimps Nano Tank Accessories Fish Tank Supplies
SunGrow$7.034.4★
Seam Oasis 15+ Mixed Color High Grade Neocaridina Live Freshwater Shrimps for Aquarium Bignner Friendly Neocardina Shrimps Fully Mature Breeding Age Size 0.75-1 inches in Length Live Arrival Guarantee
Seam Oasis$28.643.9★
Generic Shrimp Up Aquatics 20+ Mixed Color Neocaridina Shrimp Live Freshwater Aquarium Inverts Live Arrival! Mixed
Generic$31.194.5★
Las Vegas Exotic Fish 20 High Grade Fire Red Cherry Shrimps Neocaridina Live Freshwater Shrimp Aquarium Inverts (Live Guarantee or Replacemnt is free) FREE PLANT!
Las Vegas Exotic Fish$30.743.9★
What buyers say about live shrimp
What buyers praise and complain about, mined from review topics.What buyers love
“Fun colors”
“Very good variety”
“Excellent value”
“All my babies are happy”
“Exactly what I ordered”
“-Variety of sizes as well was outstanding”
“The instructions were clear”
“Arrived happy and healthy and are already reproductive”
“Simple the best”
“very durable”
What buyers complain about
“Not colorful”
“These rocks are so tiny”
“It died within 1 hour”
“Horrible quality”
“Need more for the price”
“not at all like the picture”
“The shrimp bag appeared to be leaking slightly”
“the water smelled rotten”
“Shrimp had a parasite upon arrival thought it was berries”
“They didnt make it alive. All but 3 were dead”
Top return reasons
Common questions
- Is live shrimp profitable to sell on Amazon United States?
- The niche generates $787K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the live shrimp niche?
- 5 brands and 11 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in live shrimp?
- Top complaints mined from reviews: Color, Size-Overall, Durability. The return rate is 0.2%.
- When does demand for live shrimp peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the live shrimp niche?
- Listings span $7.03–$55.17; the average listing price is $31.97 (sweet spot $15–$100). The average incumbent carries 1,187 reviews — the moat a new listing must climb.