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Live Rock for Saltwater Aquariums

Fail

Buyers convert on only 0.8% of searches, so Live Rock for Saltwater Aquariums is a Fail.

Flapen Score
42
42 / 100
Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size
$101K/yr153K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
59%top-5 click share · 9 brands · 24 sellers

Flapen Score

Live Rock for Saltwater Aquariums against its category

The dotted line is the Pet Supplies average. Past it, Live Rock for Saltwater Aquariums is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Live Rock for Saltwater Aquariums market on Amazon at a glance

Shoppers on Amazon United States searched for Live Rock for Saltwater Aquariums 153K times last year and spent an estimated $101K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
0.8%
Market size, estimated
$101Ka year
Peak month
February1.7× the quietest month
Top search term
live rock for saltwater aquariums46K searches a year

02 · Price

A sale here is worth $84.40.

Listings sell for $84.40 on average, from $17.41 to $272.78. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $84.40 that is $0 to $8K a year per listing.

Average price
$84.40inside the $15 to $100 sweet spot
Price range
$17.41–$272.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #178 within Fish & Aquatic Pets. It carries 613 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
67%
Out of stock, average day
11.7%
Average rank
#178in Fish & Aquatic Pets
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
613per listing
Listings tracked
21

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Live Rock for Saltwater Aquariums products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

24

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

4%

  • Brand 178%
  • Brand 29%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Live Rock for Saltwater Aquariums search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Live Rock for Saltwater Aquariums search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • live rock for saltwater aquariums46K/yr
  • live rock29K/yr
  • reef rock25K/yr
  • caribsea life rock13K/yr
  • reef rock for saltwater aquariums8K/yr
  • dry rock for saltwater aquariums7K/yr
  • saltwater live rock6K/yr
  • coral rock4K/yr
  • saltwater rock4K/yr
  • saltwater aquarium rock5K/yr

Reviews and returns

What reviews say buyers love and hate about Live Rock for Saltwater Aquariums

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Advertised Vs Actual Product”
1.3%of orders come back
“The pictures are extremely misleading”
A buyer, on “Advertised Vs Actual Product”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Live Rock for Saltwater Aquariums questions

Answered from the same tracked data.