live fish food
Skip itPrices mostly outside the sweet spot ($3.57–$15.30) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$271K$271K/yr · 198K searches
Review moat
Okay3,785avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — a locked-up shelf
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Avg price
Bad$8.58avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$3.57–$15.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, live fish food is a $271K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
live fish food market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $215K–$257K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 15.9%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 81 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
40
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Fluval84%
- Ultra Fresh6%
- Hikari3%
- API3%
- Aqueon2%
- Tetra2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.9×
Top live fish food search terms
- fluval bug bites53K/yr
- bug bites fish food58K/yr
- bug bites29K/yr
- corydoras fish food19K/yr
- cory catfish food12K/yr
- bug buffet fish food10K/yr
- loach food3K/yr
- fluval fish food4K/yr
- bug bites tropical fish food5K/yr
- loach fish food3K/yr
Top live fish food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fluval Bug Bites Tropical Fish Food Small Granules for Small to Medium Sized Fish 1.6 oz. A6577
Fluval$5.674.7★8,063 rev
Fluval Bug Bites Bottom Feeder Fish Food Granules for Small to Medium Sized Fish 1.60 Oz. A6586
Fluval$5.134.8★4,005 rev
Fluval Bug Bites Betta Fish Food Granules for Small to Medium Sized Fish 1.05 Oz.
Fluval$6.474.6★2,886 rev
Fluval Bug Bites Color Enhancing Fish Food for Tropical Fish Flakes for Small to Medium Sized Fish 3.17 oz. A7348 Brown
Fluval$11.214.7★2,000 rev
Ultra Fresh Bottom Feeder Fish Food Sword Prawns Natural Protein Balanced Diet for Catfish Corydoras Loaches Tropical Shrimp Pie 2.05 Ounces
Ultra Fresh$9.054.7★1,492 rev
Newest
by launch dateUltra Fresh Bottom Feeder Fish Food Sword Prawns Natural Protein Balanced Diet for Catfish Corydoras Loaches Tropical Shrimp Pie 2.05 Ounces
Ultra Fresh$9.051,492 rev
Fluval Bug Bites Cichlid Fish Food Granules for Small to Medium Sized Fish 15.8 oz.
Fluval$15.303,594 rev
Fluval Bug Bites Color Enhancing Fish Food for Tropical Fish Flakes for Small to Medium Sized Fish 3.17 oz. A7348 Brown
Fluval$11.212,000 rev
Fluval Bug Bites Tropical Fish Food Flakes for Small to Medium Sized Fish 3.17 oz. A7332 Brown
Fluval$11.441,857 rev
Fluval Bug Bites Tropical Fish Large Granules 4.4 oz A6579 Brown
Fluval$10.818,063 rev
Trending
90-day click momentum
Aqueon Shrimp Pellets Sinking Food for Tropical Fish Goldfish Loaches Catfish and Other Bottom Feeding Fish 6.5 Ounces
Aqueon$7.014.6★
Fluval Bug Bites Tropical Fish Food Small Granules for Small to Medium Sized Fish 1.6 oz. A6577
Fluval$5.674.7★
Tetra ShrimpWafers Complete Diet for Catfish and Loaches 3 Ounce
Tetra$6.254.7★
Fluval Bug Bites Betta Fish Food Granules for Small to Medium Sized Fish 1.05 Oz.
Fluval$6.474.6★
Ultra Fresh Bottom Feeder Fish Food Sword Prawns Natural Protein Balanced Diet for Catfish Corydoras Loaches Tropical Shrimp Pie 2.05 Ounces
Ultra Fresh$9.054.7★
What buyers say about live fish food
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Definitely worth the price”
“My Cory catfish loves this”
“Delicious”
“small enough for my fish”
“showing brighter colors”
“does it's job”
“The food looks fresh, smells clean, and doesnt cloud the water”
“The granules are clean”
“Easy to use”
What buyers complain about
“it has been difficult obtaining the correct size”
“Dont work”
“The discrepancy between the online description”
“Rather hard”
“Very disappointed in the performance of these sticks”
“definitely changing color”
“cause a lot of waste”
“Fish spoiled rotten”
“ground too fine - such that it clouds the water”
“half the bag is shaky not solid granules”
Top return reasons
Common questions
- Is live fish food profitable to sell on Amazon United States?
- The niche generates $271K/yr across 15 tracked products. 90-day search growth is -3.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the live fish food niche?
- 6 brands and 40 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in live fish food?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for live fish food peak?
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the live fish food niche?
- Listings span $3.57–$15.30; the average listing price is $8.58 (sweet spot $15–$100). The average incumbent carries 3,785 reviews — the moat a new listing must climb.