Live Fish Food
FailPrices span $3.57–$15.30, mostly outside the sweet spot, so Live Fish Food is a Fail.
- Flapen Score
- 39 / 100Ranks 3,439 of 3,978 Pet Supplies niches · −12 vs the category median of 5139
- Market size
- $271K/yr198K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 70%top-5 click share · 6 brands · 40 sellers
Flapen Score
Live Fish Food against its category
The dotted line is the Pet Supplies average. Past it, Live Fish Food is stronger. Inside it, weaker.
Market
The Live Fish Food market on Amazon at a glance
Shoppers on Amazon United States searched for Live Fish Food 198K times last year and spent an estimated $271K. The top 5 brands take 98% of clicks. Demand peaks in Aug. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 15.9% of those searches ended in a purchase.
Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.
- Searches, last 12 months
- 198K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 15.9%
- Market size, estimated
- $271Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- fluval bug bites53K searches a year
02 · Price
A sale here is worth $8.58.
Listings sell for $8.58 on average, from $3.57 to $15.30. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $8.58 that is $13K to $17K a year per listing.
- Average price
- $8.58under the $15 to $100 sweet spot
- Price range
- $3.57–$15.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Fish & Aquatic Pets. It carries 3,785 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Fish & Aquatic Pets
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 3,785per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Live Fish Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fluval Bug Bites Tropical Fish Food Small Granules for Small to Medium Sized Fish 1.6 oz. A6577
- Price
- $5.67
- Rating
- 4.7/5
- Reviews
- 8,063
- Age
- 9y ago

Fluval Bug Bites Bottom Feeder Fish Food Granules for Small to Medium Sized Fish 1.60 Oz. A6586
- Price
- $5.13
- Rating
- 4.8/5
- Reviews
- 4,005
- Age
- 9y ago

Fluval Bug Bites Betta Fish Food Granules for Small to Medium Sized Fish 1.05 Oz.
- Price
- $6.47
- Rating
- 4.6/5
- Reviews
- 2,886
- Age
- 8y ago

Fluval Bug Bites Color Enhancing Fish Food for Tropical Fish Flakes for Small to Medium Sized Fish 3.17 oz. A7348 Brown
- Price
- $11.21
- Rating
- 4.7/5
- Reviews
- 2,000
- Age
- 5y ago

Ultra Fresh Bottom Feeder Fish Food Sword Prawns Natural Protein Balanced Diet for Catfish Corydoras Loaches Tropical Shrimp Pie 2.05 Ounces
- Price
- $9.05
- Rating
- 4.7/5
- Reviews
- 1,492
- Age
- 3y ago
Trending
estimated 90-day click momentum
Aqueon Shrimp Pellets Sinking Food for Tropical Fish Goldfish Loaches Catfish and Other Bottom Feeding Fish 6.5 Ounces
- Price
- $7.01
- Rating
- 4.6/5
- Reviews
- 8,314
- Age
- 13y ago

Fluval Bug Bites Tropical Fish Food Small Granules for Small to Medium Sized Fish 1.6 oz. A6577
- Price
- $5.67
- Rating
- 4.7/5
- Reviews
- 8,063
- Age
- 9y ago

Tetra ShrimpWafers Complete Diet for Catfish and Loaches 3 Ounce
- Price
- $6.25
- Rating
- 4.7/5
- Reviews
- 3,468
- Age
- 9y ago

Fluval Bug Bites Betta Fish Food Granules for Small to Medium Sized Fish 1.05 Oz.
- Price
- $6.47
- Rating
- 4.6/5
- Reviews
- 2,886
- Age
- 8y ago

Ultra Fresh Bottom Feeder Fish Food Sword Prawns Natural Protein Balanced Diet for Catfish Corydoras Loaches Tropical Shrimp Pie 2.05 Ounces
- Price
- $9.05
- Rating
- 4.7/5
- Reviews
- 1,492
- Age
- 3y ago
Newest
by launch date
Ultra Fresh Bottom Feeder Fish Food Sword Prawns Natural Protein Balanced Diet for Catfish Corydoras Loaches Tropical Shrimp Pie 2.05 Ounces
- Price
- $9.05
- Rating
- 4.7/5
- Reviews
- 1,492
- Age
- 3y ago

Fluval Bug Bites Cichlid Fish Food Granules for Small to Medium Sized Fish 15.8 oz.
- Price
- $15.30
- Rating
- 4.6/5
- Reviews
- 3,594
- Age
- 5y ago

Fluval Bug Bites Color Enhancing Fish Food for Tropical Fish Flakes for Small to Medium Sized Fish 3.17 oz. A7348 Brown
- Price
- $11.21
- Rating
- 4.7/5
- Reviews
- 2,000
- Age
- 5y ago

Fluval Bug Bites Tropical Fish Food Flakes for Small to Medium Sized Fish 3.17 oz. A7332 Brown
- Price
- $11.44
- Rating
- 4.7/5
- Reviews
- 1,857
- Age
- 6y ago

Fluval Bug Bites Tropical Fish Large Granules 4.4 oz A6579 Brown
- Price
- $10.81
- Rating
- 4.7/5
- Reviews
- 8,063
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
40
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- Fluval84%
- Ultra Fresh6%
- Hikari3%
- API3%
- Aqueon2%
- Tetra2%
- Open — no brand owns it (0%)
Demand
Live Fish Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.9×
Search terms
Top Live Fish Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fluval bug bites53K/yr
- bug bites fish food58K/yr
- bug bites29K/yr
- corydoras fish food19K/yr
- cory catfish food12K/yr
- bug buffet fish food10K/yr
- loach food3K/yr
- fluval fish food4K/yr
- bug bites tropical fish food5K/yr
- loach fish food3K/yr
Reviews and returns
What reviews say buyers love and hate about Live Fish Food
We read the reviews and the return reasons for every product selling here.
“it has been difficult obtaining the correct size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Live Fish Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









