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Live Fish Food

Fail

Prices span $3.57–$15.30, mostly outside the sweet spot, so Live Fish Food is a Fail.

Flapen Score
39
39 / 100
Ranks 3,439 of 3,978 Pet Supplies niches · −12 vs the category median of 51
Market size
$271K/yr198K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
70%top-5 click share · 6 brands · 40 sellers

Flapen Score

Live Fish Food against its category

The dotted line is the Pet Supplies average. Past it, Live Fish Food is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Live Fish Food market on Amazon at a glance

Shoppers on Amazon United States searched for Live Fish Food 198K times last year and spent an estimated $271K. The top 5 brands take 98% of clicks. Demand peaks in Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 15.9% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
15.9%
Market size, estimated
$271Ka year
Peak month
August1.9× the quietest month
Top search term
fluval bug bites53K searches a year

02 · Price

A sale here is worth $8.58.

Listings sell for $8.58 on average, from $3.57 to $15.30. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $8.58 that is $13K to $17K a year per listing.

Average price
$8.58under the $15 to $100 sweet spot
Price range
$3.57–$15.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$13K–$17K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Fish & Aquatic Pets. It carries 3,785 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Fish & Aquatic Pets
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
3,785per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Live Fish Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

$0$27K$54K$81K$108K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

40

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

0%

  • Fluval84%
  • Ultra Fresh6%
  • Hikari3%
  • API3%
  • Aqueon2%
  • Tetra2%
  • Open — no brand owns it (0%)

Demand

Live Fish Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Live Fish Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fluval bug bites53K/yr
  • bug bites fish food58K/yr
  • bug bites29K/yr
  • corydoras fish food19K/yr
  • cory catfish food12K/yr
  • bug buffet fish food10K/yr
  • loach food3K/yr
  • fluval fish food4K/yr
  • bug bites tropical fish food5K/yr
  • loach fish food3K/yr

Reviews and returns

What reviews say buyers love and hate about Live Fish Food

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
0.1%of orders come back
“it has been difficult obtaining the correct size”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Live Fish Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data