Live Fish
FailThe top 5 products take 100% of clicks, so Live Fish is a Fail.
- Flapen Score
- 44 / 100Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 5144
- Market size
- $299K/yr1.7M searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 3 sellers
Flapen Score
Live Fish against its category
The dotted line is the Pet Supplies average. Past it, Live Fish is stronger. Inside it, weaker.
Market
The Live Fish market on Amazon at a glance
Shoppers on Amazon United States searched for Live Fish 1.7M times last year and spent an estimated $299K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $299K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $299Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- live fish713K searches a year
02 · Price
A sale here is worth $41.25.
Listings sell for $41.25 on average, from $31.19 to $55.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $41.25 that is $10K to $21K a year per listing.
- Average price
- $41.25inside the $15 to $100 sweet spot
- Price range
- $31.19–$55.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $10K–$21K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #66 within Fish & Aquatic Pets. It carries 930 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 0%
- Out of stock, average day
- 5.3%
- Average rank
- #66in Fish & Aquatic Pets
- Average rating
- 4.00 starsAmazon United States average 4.42 stars
- Average reviews
- 930per listing
- Listings tracked
- 4
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Live Fish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 182%
- Brand 210%
- Brand 37%
Demand
Live Fish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Live Fish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- live fish713K/yr
- live fish for aquarium193K/yr
- guppies fish live76K/yr
- peces vivos para peceras71K/yr
- live freshwater fish79K/yr
- fish live59K/yr
- freshwater fish36K/yr
- live fish for sale43K/yr
- live freshwater aquarium fish27K/yr
- live aquarium fish43K/yr
Reviews and returns
What reviews say buyers love and hate about Live Fish
We read the reviews and the return reasons for every product selling here.
“dull in color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Live Fish questions
Answered from the same tracked data.









