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Live Bait Aerator

Pass

Live Bait Aerator scores 69 out of 100, a Pass. Shoppers spend an estimated $351K a year here, search demand grew +60.8% this quarter, and an estimated 1.8% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 3,978 Pet Supplies niches · +18 vs the category median of 51
Market size
$351K/yr346K searches / yr
90-day growth
+60.8%search demand this quarter
Competition
40%top-5 click share · 18 brands · 82 sellers

Flapen Score

Live Bait Aerator against its category

The dotted line is the Pet Supplies average. Past it, Live Bait Aerator is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Live Bait Aerator market on Amazon at a glance

Shoppers on Amazon United States searched for Live Bait Aerator 346K times last year and spent an estimated $351K. The top 5 brands take 62% of clicks. Demand peaks in Jun–Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $351K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
+60.8%
Conversion, latest week
3.5%
Market size, estimated
$351Ka year
Peak month
July2.0× the quietest month
Top search term
minnow bucket aerator56K searches a year

02 · Price

A sale here is worth $29.16.

Listings sell for $29.16 on average, from $10.00 to $98.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $29.16 that is $7K to $15K a year per listing.

Average price
$29.16inside the $15 to $100 sweet spot
Price range
$10.00–$98.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #50 within Fish & Aquatic Pets. It carries 802 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#50in Fish & Aquatic Pets
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
802per listing
Listings tracked
37

04 · Newcomers

7 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
48 months

Products

Top Live Bait Aerator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

82

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

32%

  • Brand 115%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 67%

Demand

Live Bait Aerator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Live Bait Aerator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minnow bucket aerator56K/yr
  • bait aerator40K/yr
  • rechargeable aerator31K/yr
  • aerator for bait bucket29K/yr
  • live bait aerator36K/yr
  • minnow aerator15K/yr
  • bait bucket aerator15K/yr
  • rechargeable aerator for bait bucket17K/yr
  • bait bubbler12K/yr
  • bait air aerator pump11K/yr

Reviews and returns

What reviews say buyers love and hate about Live Bait Aerator

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Battery Life”
19%of negative reviews mention “Durability”
1.8%of orders come back
“Does not last”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Live Bait Aerator questions

Answered from the same tracked data.