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Live Aquarium Plants

Pass

Live Aquarium Plants scores 65 out of 100, a Pass. Shoppers spend an estimated $888K a year here, demand is soft, at -15.6% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
65
65 / 100
Top 5% of 3,978 Pet Supplies niches · +14 vs the category median of 51
Market size
$888K/yr2.3M searches / yr
90-day growth
-15.6%search demand this quarter
Competition
38%top-5 click share · 24 brands · 44 sellers

Flapen Score

Live Aquarium Plants against its category

The dotted line is the Pet Supplies average. Past it, Live Aquarium Plants is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Live Aquarium Plants market on Amazon at a glance

Shoppers on Amazon United States searched for Live Aquarium Plants 2.3M times last year and spent an estimated $888K. The top 5 brands take 65% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $888K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
2.4%
Market size, estimated
$888Ka year
Peak month
March1.4× the quietest month
Top search term
aquarium plants live507K searches a year

02 · Price

A sale here is worth $16.12.

Listings sell for $16.12 on average, from $2.99 to $45.56. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $16.12 that is $12K to $16K a year per listing.

Average price
$16.12inside the $15 to $100 sweet spot
Price range
$2.99–$45.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #144 within Fish & Aquatic Pets. It carries 1,051 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
32%
Out of stock, average day
4.0%
Average rank
#144in Fish & Aquatic Pets
Average rating
3.90 starsAmazon United States average 4.42 stars
Average reviews
1,051per listing
Listings tracked
44

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Live Aquarium Plants products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

$0$36K$71K$107K$142K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

44

Est. top-5 brand share

65%

Top 20: 97%

Est. top-5 click share

38%

Top 20: 76%

Open market

30%

  • Generic28%
  • Marcus Fish Tanks14%
  • Water Plants12%
  • CANTON AQUATICS6%
  • LUKAWES5%
  • AquaLeaf Aquatics4%

Demand

Live Aquarium Plants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Live Aquarium Plants search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • aquarium plants live507K/yr
  • live aquarium plants469K/yr
  • live plants for fish tank172K/yr
  • live aquarium plants freshwater156K/yr
  • aquatic plants live104K/yr
  • aquatic plants117K/yr
  • silk aquarium plants104K/yr
  • fish tank plants live87K/yr
  • aquarium live plants82K/yr
  • silk plants for fish tank78K/yr

Reviews and returns

What reviews say buyers love and hate about Live Aquarium Plants

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Plant Growth”
17%of negative reviews mention “Plant Growth”
0.6%of orders come back
“Did not grow”
A buyer, on “Plant Growth”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Live Aquarium Plants questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data