little wolves puppy potty tray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Great$26.39–$103.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$71.58avg listing price — sweet spot $15–$100
Review moat
Great388.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$43K$43K/yr · 12K searches
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, little wolves puppy potty tray is a $43K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
little wolves puppy potty tray market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $36K–$54K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 43%
- Out of stock
- 7.7%
- Avg brand age
- 35 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Little Wolves64%
- Smart Paws22%
- DRKSBESTO7%
- Gugxiom4%
- UPIT3%
Demand
Weekly Amazon search volume, last 23 weeks — -29.6% search growth over the last 90 days.Top little wolves puppy potty tray search terms
- little wolves puppy potty tray5K/yr
- smart paws dog training tray3K/yr
- little wolves potty tray4K/yr
Top little wolves puppy potty tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Little Wolves Puppy Potty Tray 22x22 Shred-Proof Heavy-Duty Training Tray for Puppies & Small Dogs Easy-Clean Indoor Dog Pee Pad Holder (Medium Gap)
Little Wolves$103.044.4★159 rev
Smart Paws Large 76X62CM Pet Training Tray Pet Training Pads Holder Pet Toilet (Grey)
Smart Paws$54.094.4★2,317 rev
Little Wolves Puppy Potty Tray 22x22 Shred-Proof Heavy-Duty Training Tray for Puppies & Small Dogs Easy-Clean Indoor Dog Pee Pad Holder (Small Gap)
Little Wolves$103.154.4★159 rev
DRKSBesto Puppy Potty Tray for Small Dogs 304 Stainless Steel Pee Pad Holder with Fire Hydrant Pee Post & 10 Pads 23 x 21.7 in Indoor Dog Potty for Apartment & Puppy Training
DRKSBESTO$86.673.8★25 rev
Smart Paws Pet Training Tray with Collector Dog Toilet Puppy Training Pads Holder (Grey)
Smart Paws$58.155.0★6 rev
Newest
by launch date
UPIT Puppy Potty Tray with Mesh Dog Pee Pad Holder for Small Dogs & Puppies Indoor Dog Potty Training Toilet Plastic Leak-Proof Dog Potty Tray (Small - 20 x 16 in)
UPIT$26.3949 rev
Smart Paws Pet Training Tray with Collector Dog Toilet Puppy Training Pads Holder (Grey)
Smart Paws$58.156 rev
Gugxiom 62 * 43 * 8cm Training Toilet Potty Tray Portable Dog Training Toilet Reusable Long Lifespan Easy to Clean Indoor Outdoor Pet Litter Box for Puppy
Gugxiom$69.556 rev
DRKSBesto Puppy Potty Tray for Small Dogs 304 Stainless Steel Pee Pad Holder with Fire Hydrant Pee Post & 10 Pads 23 x 21.7 in Indoor Dog Potty for Apartment & Puppy Training
DRKSBESTO$86.6725 rev
Little Wolves Puppy Potty Tray 22x22 Shred-Proof Heavy-Duty Training Tray for Puppies & Small Dogs Easy-Clean Indoor Dog Pee Pad Holder (Small Gap)
Little Wolves$103.15159 rev
Trending
90-day click momentumUPIT Puppy Potty Tray with Mesh Dog Pee Pad Holder for Small Dogs & Puppies Indoor Dog Potty Training Toilet Plastic Leak-Proof Dog Potty Tray (Small - 20 x 16 in)
UPIT$26.394.3★
Smart Paws Pet Training Tray with Collector Dog Toilet Puppy Training Pads Holder (Grey)
Smart Paws$58.155.0★
Gugxiom 62 * 43 * 8cm Training Toilet Potty Tray Portable Dog Training Toilet Reusable Long Lifespan Easy to Clean Indoor Outdoor Pet Litter Box for Puppy
Gugxiom$69.553.8★
DRKSBesto Puppy Potty Tray for Small Dogs 304 Stainless Steel Pee Pad Holder with Fire Hydrant Pee Post & 10 Pads 23 x 21.7 in Indoor Dog Potty for Apartment & Puppy Training
DRKSBESTO$86.673.8★
Little Wolves Puppy Potty Tray 22x22 Shred-Proof Heavy-Duty Training Tray for Puppies & Small Dogs Easy-Clean Indoor Dog Pee Pad Holder (Medium Gap)
Little Wolves$103.044.4★
What buyers say about little wolves puppy potty tray
What buyers praise and complain about, mined from review topics.What buyers love
“has absolutely helped with keeping the puppies clean”
“High quality product”
“Easy to use”
“perfect size”
“Durable, lasts longer than most trays”
“which saves money”
“The plastic feels sturdy”
“Great Design”
“The lightweight design makes it easy to move between rooms if needed”
“Works great for pups who try to chew the potty pads”
What buyers complain about
“The openings are large enough that small paws”
“it feels extremely overpriced”
“And my puppy won't use it”
“not the greatest design”
“Doesnt hold the pad in place”
“leak proof collection tray”
“a lot of cleanup frustration”
“Plastic covers slowly absorb urine and begin to degrade and smell”
“it really needs to be rethought because it's very uncomfortable for the dogs”
“It takes so long to dry”
Top return reasons
Common questions
- Is little wolves puppy potty tray profitable to sell on Amazon United States?
- The niche generates $43K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (33/100).
- How competitive is the little wolves puppy potty tray niche?
- 5 brands and 7 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in little wolves puppy potty tray?
- Top complaints mined from reviews: Size-Overall, Value For Money, Ease Of Use. The return rate is 5.7% — above our launch gate.
- What does it cost to enter the little wolves puppy potty tray niche?
- Listings span $26.39–$103.15; the average listing price is $71.58 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.