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Little Bites Dog Food

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Little Bites Dog Food is a Maybe.

Flapen Score
64
64 / 100
Top 6% of 3,978 Pet Supplies niches · +13 vs the category median of 51
Market size
$1.6M/yr678K searches / yr
90-day growth
+19.2%search demand this quarter
Competition
42%top-5 click share · 3 brands · 101 sellers

Flapen Score

Little Bites Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Little Bites Dog Food is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Little Bites Dog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Little Bites Dog Food 678K times last year and spent an estimated $1.6M. All 3 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 678K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
678K
Growth, 90 days vs prior 90
+19.2%
Conversion, latest week
8.0%
Market size, estimated
$1.6Ma year
Peak month
August3.5× the quietest month
Top search term
natures recipe dog food220K searches a year

02 · Price

A sale here is worth $28.87.

Listings sell for $28.87 on average, from $7.84 to $59.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $28.87 that is $36K to $43K a year per listing.

Average price
$28.87inside the $15 to $100 sweet spot
Price range
$7.84–$59.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
$36K–$43K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #265 within Food. It carries 2,958 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#265in Food
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,958per listing
Listings tracked
46

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
100 months

Products

Top Little Bites Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

101

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 82%

Open market

0%

  • Brand 179%
  • Brand 220%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Little Bites Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.5×

Search terms

Top Little Bites Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natures recipe dog food220K/yr
  • wag128K/yr
  • wag dog food70K/yr
  • natures recipe49K/yr
  • nature recipe dog food25K/yr
  • natures recipe small breed dog food15K/yr
  • natures recipe grain free dog food25K/yr
  • dog food natures recipe14K/yr
  • natures menu dog food12K/yr
  • natures recipe dog food small breed14K/yr

Reviews and returns

What reviews say buyers love and hate about Little Bites Dog Food

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Pet Friendly”
16%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“One has allergies”
A buyer, on “Allergies”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Little Bites Dog Food questions

Answered from the same tracked data.