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Liquid Bandage Dog

Fail

The top 5 products take 88% of clicks, so Liquid Bandage Dog is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$254K/yr98K searches / yr
90-day growth
+10.7%search demand this quarter
Competition
88%top-5 click share · 8 brands · 55 sellers

Flapen Score

Liquid Bandage Dog against its category

The dotted line is the Pet Supplies average. Past it, Liquid Bandage Dog is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Bandage Dog market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Bandage Dog 98K times last year and spent an estimated $254K. The top 5 brands take 91% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
16.9%
Market size, estimated
$254Ka year
Peak month
May1.2× the quietest month
Top search term
liquid bandage for dogs71K searches a year

02 · Price

A sale here is worth $15.43.

Listings sell for $15.43 on average, from $8.47 to $22.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $15.43 that is $15K to $19K a year per listing.

Average price
$15.43inside the $15 to $100 sweet spot
Price range
$8.47–$22.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$15K–$19K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #361 within Health Supplies. It carries 5,822 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#361in Health Supplies
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
5,822per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Liquid Bandage Dog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

55

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

5%

  • Brand 148%
  • Brand 217%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Liquid Bandage Dog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Liquid Bandage Dog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid bandage for dogs71K/yr
  • dog liquid bandage19K/yr
  • pet liquid bandage for dogs4K/yr
  • dog liquid bandages for wounds3K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Bandage Dog

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Functionality-Overall”
1.1%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Liquid Bandage Dog questions

Answered from the same tracked data.