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Liniment

Fail

The top 5 brands take 100% of clicks, so Liniment is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$1.1M/yr575K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
87%top-5 click share · 4 brands · 367 sellers

Flapen Score

Liniment against its category

The dotted line is the Pet Supplies average. Past it, Liniment is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liniment market on Amazon at a glance

Shoppers on Amazon United States searched for Liniment 575K times last year and spent an estimated $1.1M. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 575K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
575K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
9.6%
Market size, estimated
$1.1Ma year
Top search term
veterinary liniment gel135K searches a year

02 · Price

A sale here is worth $20.77.

Listings sell for $20.77 on average, from $7.02 to $29.85. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $20.77 that is $125K to $166K a year per listing.

Average price
$20.77inside the $15 to $100 sweet spot
Price range
$7.02–$29.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$125K–$166K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Horses. It carries 11,579 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#25in Horses
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
11,579per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Liniment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

367

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 29%
  • Brand 35%
  • Brand 43%

Demand

Liniment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr, May, Jun, Oct · busiest ÷ quietest = 7.6× · 11 of 12 months tracked

Search terms

Top Liniment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • veterinary liniment gel135K/yr
  • horse liniment82K/yr
  • absorbine veterinary liniment gel52K/yr
  • liniment43K/yr
  • liniment gel25K/yr
  • la petite creme20K/yr
  • horse liniment for humans34K/yr
  • gel de caballo para dolores musculares21K/yr
  • horse liniment for humans arthritis13K/yr
  • liniment pain relief for humans18K/yr

Reviews and returns

What reviews say buyers love and hate about Liniment

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Allergies”
0.2%of orders come back
“Our baby started developing diaper rashes suddenly”
A buyer, on “Allergies”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Liniment questions

Answered from the same tracked data.