Liniment
FailThe top 5 brands take 100% of clicks, so Liniment is a Fail.
- Flapen Score
- 47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 5147
- Market size
- $1.1M/yr575K searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 87%top-5 click share · 4 brands · 367 sellers
Flapen Score
Liniment against its category
The dotted line is the Pet Supplies average. Past it, Liniment is stronger. Inside it, weaker.
Market
The Liniment market on Amazon at a glance
Shoppers on Amazon United States searched for Liniment 575K times last year and spent an estimated $1.1M. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 575K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 575K
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 9.6%
- Market size, estimated
- $1.1Ma year
- Top search term
- veterinary liniment gel135K searches a year
02 · Price
A sale here is worth $20.77.
Listings sell for $20.77 on average, from $7.02 to $29.85. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $20.77 that is $125K to $166K a year per listing.
- Average price
- $20.77inside the $15 to $100 sweet spot
- Price range
- $7.02–$29.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $125K–$166K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Horses. It carries 11,579 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Horses
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 11,579per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Liniment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
367
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Brand 184%
- Brand 29%
- Brand 35%
- Brand 43%
Demand
Liniment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May, Jun, Oct · busiest ÷ quietest = 7.6× · 11 of 12 months tracked
Search terms
Top Liniment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- veterinary liniment gel135K/yr
- horse liniment82K/yr
- absorbine veterinary liniment gel52K/yr
- liniment43K/yr
- liniment gel25K/yr
- la petite creme20K/yr
- horse liniment for humans34K/yr
- gel de caballo para dolores musculares21K/yr
- horse liniment for humans arthritis13K/yr
- liniment pain relief for humans18K/yr
Reviews and returns
What reviews say buyers love and hate about Liniment
We read the reviews and the return reasons for every product selling here.
“Our baby started developing diaper rashes suddenly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liniment questions
Answered from the same tracked data.









