Is Limited Ingredient Wet Dog Food profitable to sell on Amazon United States?

Flapen scores Limited Ingredient Wet Dog Food 47 out of 100 on Amazon United States, a Fail. Shoppers spend $217K a year across 29 tracked products. 1 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -40.5% in the last 90 days.

How competitive is the Limited Ingredient Wet Dog Food niche on Amazon United States?

6 brands and 96 sellers compete in Limited Ingredient Wet Dog Food on Amazon United States. The top 5 Limited Ingredient Wet Dog Food products take 51% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Limited Ingredient Wet Dog Food?

Limited Ingredient Wet Dog Food buyers on Amazon United States complain most about Value For Money, Indigestion, and Smell. An estimated 0.0% of orders come back.

When does demand for Limited Ingredient Wet Dog Food peak?

Search demand for Limited Ingredient Wet Dog Food on Amazon United States peaks in Mar–Oct, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Limited Ingredient Wet Dog Food niche?

Limited Ingredient Wet Dog Food sells for $24.30 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.08 to $37.82. The average product has 3,435 reviews, the count a new listing must catch up to.

Limited Ingredient Wet Dog Food

Fail

The top 5 brands take 99% of clicks, so Limited Ingredient Wet Dog Food is a Fail.

Flapen Score: 47
47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size: $217K/yr131K searches / yr
90-day growth: -40.5%search demand this quarter
Competition: 51%top-5 click share · 6 brands · 96 sellers

Flapen Score

Limited Ingredient Wet Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Limited Ingredient Wet Dog Food is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Limited Ingredient Wet Dog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Limited Ingredient Wet Dog Food 131K times last year and spent an estimated $217K. The top 5 brands take 99% of clicks. Demand peaks in Mar–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months: 131K
Growth, 90 days vs prior 90: -40.5%
Conversion, latest week: 6.8%
Market size, estimated: $217Ka year
Peak month: October2.1× the quietest month
Top search term: purina beyond wet dog food39K searches a year

02 · Price

A sale here is worth $24.30.

Listings sell for $24.30 on average, from $6.08 to $37.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $24.30 that is $6K to $12K a year per listing.

Average price: $24.30inside the $15 to $100 sweet spot
Price range: $6.08–$37.82
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 250–500
Revenue per listing a year: $6K–$12K
Returns: 0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #214 within Food. It carries 3,435 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 55%
Prime listings: 86%
Out of stock, average day: 18.3%
Average rank: #214in Food
Average rating: 4.51 starsAmazon United States average 4.42 stars
Average reviews: 3,435per listing
Listings tracked: 29

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 96 months

Products

Top Limited Ingredient Wet Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

Brand 166%
Brand 221%
Brand 37%
Brand 43%
Brand 52%
Brand 61%
Open — no brand owns it (0%)

Demand

Limited Ingredient Wet Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Limited Ingredient Wet Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

purina beyond wet dog food39K/yr -62.6%3.0% conv.
purina one true instinct wet dog food11K/yr +6.9%13.2% conv.
beyond dog food canned22K/yr -62.1%2.0% conv.
beyond dog food12K/yr -22.4%0.9% conv.
purina beyond dog food8K/yr -10.1%0.3% conv.
beyond wet dog food10K/yr -28.9%1.1% conv.
blue wilderness wet dog food7K/yr +0.3%8.5% conv.
true instinct wet dog food5K/yr +7.1%13.1% conv.
blue buffalo wilderness wet dog food3K/yr +62.7%7.9% conv.
purina true instinct wet dog food4K/yr -4.5%15.4% conv.

Reviews and returns

What reviews say buyers love and hate about Limited Ingredient Wet Dog Food

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Pet Friendly”

16%of negative reviews mention “Value For Money”

<0.1%of orders come back, a rate Amazon rounds to zero

“better price on line”

A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Limited Ingredient Wet Dog Food questions

Answered from the same tracked data.

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