Skip to content

Lillian Ruff Dog Shampoo

Fail

The top 5 brands take 100% of clicks, so Lillian Ruff Dog Shampoo is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$148K/yr39K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
70%top-5 click share · 1 brands · 2 sellers

Flapen Score

Lillian Ruff Dog Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Lillian Ruff Dog Shampoo is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lillian Ruff Dog Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Lillian Ruff Dog Shampoo 39K times last year and spent an estimated $148K. One brand takes every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
10.3%
Market size, estimated
$148Ka year
Peak month
July1.4× the quietest month
Top search term
lillian ruff dog shampoo27K searches a year

02 · Price

A sale here is worth $37.13.

Listings sell for $37.13 on average, from $16.63 to $54.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $37.13 that is $4K to $9K a year per listing.

Average price
$37.13inside the $15 to $100 sweet spot
Price range
$16.63–$54.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #74 within Grooming. It carries 1,088 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#74in Grooming
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,088per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
96 months

Products

Top Lillian Ruff Dog Shampoo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

$0$15K$30K$45K$59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

2

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

0%

  • Lillian Ruff100%
  • Open — no brand owns it (0%)

Demand

Lillian Ruff Dog Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lillian Ruff Dog Shampoo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lillian ruff dog shampoo27K/yr
  • lillian ruff7K/yr
  • lillian ruff berry blue brightening face and body wash4K/yr
  • lillian ruff dog shampoo and conditioner1K/yr

Reviews and returns

What reviews say buyers love and hate about Lillian Ruff Dog Shampoo

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Smell”
28%of negative reviews mention “Smell”
0.8%of orders come back
“It smells like straight baby powder”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lillian Ruff Dog Shampoo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data