Lillian Ruff Dog Shampoo
FailThe top 5 brands take 100% of clicks, so Lillian Ruff Dog Shampoo is a Fail.
- Flapen Score
- 48 / 100Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 5148
- Market size
- $148K/yr39K searches / yr
- 90-day growth
- +9.4%search demand this quarter
- Competition
- 70%top-5 click share · 1 brands · 2 sellers
Flapen Score
Lillian Ruff Dog Shampoo against its category
The dotted line is the Pet Supplies average. Past it, Lillian Ruff Dog Shampoo is stronger. Inside it, weaker.
Market
The Lillian Ruff Dog Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Lillian Ruff Dog Shampoo 39K times last year and spent an estimated $148K. One brand takes every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- +9.4%
- Conversion, latest week
- 10.3%
- Market size, estimated
- $148Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- lillian ruff dog shampoo27K searches a year
02 · Price
A sale here is worth $37.13.
Listings sell for $37.13 on average, from $16.63 to $54.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $37.13 that is $4K to $9K a year per listing.
- Average price
- $37.13inside the $15 to $100 sweet spot
- Price range
- $16.63–$54.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #74 within Grooming. It carries 1,088 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #74in Grooming
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,088per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 96 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 96 months
Products
Top Lillian Ruff Dog Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lillian Ruff PRO Formula Berry Blue Brightening Pet Shampoo - Ultra-Hydrating Professional Whitening Dog Shampoo Vivid Show-Quality Coat Enhancer Tear Stain & Odor Eliminator With ProVitamin B5 16oz
- Price
- $19.57
- Rating
- 4.6/5
- Reviews
- 3,653
- Age
- 7y ago

Lillian Ruff PRO Formula Berry Blue Brightening Dog Shampoo & Conditioner Set - Professional Show-Quality Whitening Stain & Odor Eliminator Hydrating Relief for Dry Skin ProVitamin B5 USA Made
- Price
- $38.18
- Rating
- 4.6/5
- Reviews
- 728
- Age
- 6y ago

Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator - Removes Stains & Discoloration Dry Skin & Itch Relief with Aloe & Provitamin B5 (16oz)
- Price
- $19.68
- Rating
- 4.6/5
- Reviews
- 1,705
- Age
- 9y ago

Lillian Ruff PRO Formula Deodorizing Oatmeal Dog Shampoo - Calms Itching & Allergies Ultra-Nourishing Dry Skin Relief - Oatmeal Aloe Coconut Oil Lavender & Provitamin B5 - Made in USA (16oz)
- Price
- $19.76
- Rating
- 4.6/5
- Reviews
- 1,759
- Age
- 4y ago

Lillian Ruff PRO Formula Berry Blue Brightening Pet Shampoo - Ultra-Hydrating Professional Whitening Dog Shampoo Vivid Show-Quality Coat Enhancer Tear Stain & Odor Eliminator - Vitamin B5 (Gallon)
- Price
- $52.48
- Rating
- 4.6/5
- Reviews
- 488
- Age
- 6y ago
Trending
estimated 90-day click momentum
Lillian Ruff PRO Formula Berry Blue Brilliance Bundle - Ultimate Tear Stain & Odor Eliminator Set Includes Berry Blue Shampoo Conditioner & Waterless Shampoo Hydrate Soften & Detangle USA Made
- Price
- $48.62
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 2y ago

Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator Remove Stains & Discoloration Dry Skin & Itch Relief - Aloe & Provitamin B5 Gallon+Pump
- Price
- $54.40
- Rating
- 4.6/5
- Reviews
- 263
- Age
- 9y ago

Lillian Ruff PRO Formula Deodorizing Oatmeal Dog Shampoo - Calms Itching & Allergies Ultra-Nourishing Dry Skin Relief - Oatmeal Aloe Coconut Oil Lavender & Provitamin B5 - Made in USA (16oz)
- Price
- $19.76
- Rating
- 4.6/5
- Reviews
- 1,759
- Age
- 4y ago

Lillian Ruff PRO Formula Berry Blue Brightening Dog Shampoo & Conditioner Set - Professional Show-Quality Whitening Stain & Odor Eliminator Hydrating Relief for Dry Skin ProVitamin B5 USA Made
- Price
- $38.18
- Rating
- 4.6/5
- Reviews
- 728
- Age
- 6y ago

Lillian Ruff PRO Formula Berry Blue Brightening Pet Shampoo - Ultra-Hydrating Professional Whitening Dog Shampoo Vivid Show-Quality Coat Enhancer Tear Stain & Odor Eliminator With ProVitamin B5 16oz
- Price
- $19.57
- Rating
- 4.6/5
- Reviews
- 3,653
- Age
- 7y ago
Newest
by launch date
Lillian Ruff PRO Formula Berry Blue Brilliance Bundle - Ultimate Tear Stain & Odor Eliminator Set Includes Berry Blue Shampoo Conditioner & Waterless Shampoo Hydrate Soften & Detangle USA Made
- Price
- $48.62
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 2y ago

Lillian Ruff PRO Formula Deodorizing Oatmeal Dog Shampoo - Calms Itching & Allergies Ultra-Nourishing Dry Skin Relief - Oatmeal Aloe Coconut Oil Lavender & Provitamin B5 - Made in USA (16oz)
- Price
- $19.76
- Rating
- 4.6/5
- Reviews
- 1,759
- Age
- 4y ago

Lillian Ruff PRO Formula Deodorizing Oatmeal Dog Shampoo - Calms Itching & Allergies Ultra-Nourishing Dry Skin Relief - Oatmeal Aloe Coconut Oil Lavender & Provitamin B5 - Made in USA (Gallon)
- Price
- $50.46
- Rating
- 4.6/5
- Reviews
- 1,759
- Age
- 4y ago

Lillian Ruff PRO Formula Deodorizing Oatmeal Dog Shampoo - Calms Itching & Allergies Ultra-Nourishing Dry Skin Relief - Oatmeal Aloe Coconut Oil Lavender & Provitamin B5 - Made in USA 16oz+Brush
- Price
- $22.73
- Rating
- 4.6/5
- Reviews
- 1,759
- Age
- 4y ago

Lillian Ruff PRO Formula Berry Blue Brightening Dog Shampoo & Conditioner Set - Professional Show-Quality Whitening Stain & Odor Eliminator Hydrating Relief for Dry Skin ProVitamin B5 USA Made
- Price
- $38.18
- Rating
- 4.6/5
- Reviews
- 728
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
2
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- Lillian Ruff100%
- Open — no brand owns it (0%)
Demand
Lillian Ruff Dog Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Lillian Ruff Dog Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lillian ruff dog shampoo27K/yr
- lillian ruff7K/yr
- lillian ruff berry blue brightening face and body wash4K/yr
- lillian ruff dog shampoo and conditioner1K/yr
Reviews and returns
What reviews say buyers love and hate about Lillian Ruff Dog Shampoo
We read the reviews and the return reasons for every product selling here.
“It smells like straight baby powder”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lillian Ruff Dog Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









